Glendalough goes global

Bray People - - News -

THE breath­tak­ing beauty of Glendalough will play a prom­i­nent role in Tourism Ire­land’s lat­est global ad­ver­tis­ing cam­paign for 2009.

The €50 mil­lion cam­paign takes place over a three year pe­riod and the shoot for the Wick­low part of the cam­paign is con­tin­u­ing this week. Ad­ver­tis­ing agency JWT have been given the re­spon­si­bil­ity of pro­duc­ing the tourism cam­paign.

It’s es­ti­mated that the cam­paign will be rolled out on a world­wide ba­sis from early next year, reach­ing an es­ti­mated 200 mil­lion peo­ple spread all over the globe.

Land­mark sites like Glendalough will also play a ma­jor role in try­ing to en­tice vis­i­tors over to the Emer­ald Isle.

Three TV com­mer­cials are cur­rently be­ing shot by di­rec­tor Kevin Thomas, who in the past has worked for Sony Playsta­tion and was also the brains be­hind Vir­gin TVs launch star­ring Uma Thur­man.

Brian Twomey of Tourism Ire­land at Glendalough with youngsters star­ring in the TV ads.

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