Glendalough goes global
THE breathtaking beauty of Glendalough will play a prominent role in Tourism Ireland’s latest global advertising campaign for 2009.
The €50 million campaign takes place over a three year period and the shoot for the Wicklow part of the campaign is continuing this week. Advertising agency JWT have been given the responsibility of producing the tourism campaign.
It’s estimated that the campaign will be rolled out on a worldwide basis from early next year, reaching an estimated 200 million people spread all over the globe.
Landmark sites like Glendalough will also play a major role in trying to entice visitors over to the Emerald Isle.
Three TV commercials are currently being shot by director Kevin Thomas, who in the past has worked for Sony Playstation and was also the brains behind Virgin TVs launch starring Uma Thurman.
Brian Twomey of Tourism Ireland at Glendalough with youngsters starring in the TV ads.