Radio Station to shed four jobs
COUNTRY MIX FM LOSSES OF €3.4 MILLION
FOUR EMPLOYEES of Country Mix FM, based in Bray, are to be made redundant but Chief executive Seán Ashmore said that the station will not go off the air.
‘We’ve had no discussions with the BCI about doing that at all,’ responded Mr. Ashmore to suggestions that they were on the verge of pulling the plug on its service and handing back its licence to the Broadcasting Commission of Ireland.
‘This year is proving more difficult for us and will probably be in line with two years ago. We’ve had to cut our cloth to suit our measure. But we’re probably no different in that respect to any other media organisation at the moment. We won’t break even in the current 12 months.’
Ashmore said shareholders ‘continue to be supportive’ of the business. Country Mix, whose directors include jazz musician Paddy Cole, has struggled financially since hitting the airwaves in 2003.
As a niche broadcaster, its market share is just three per cent. It has accumulated losses of about €3.4 million and annual turnover of just €1 million. It shares studios with East Coast FM, which Ashmore controls.
‘Co-location has worked well, reduced our costs and made us more efficient. In the right circumstances we could be modestly profitable,’ he said.