Ra­dio Sta­tion to shed four jobs

COUN­TRY MIX FM LOSSES OF €3.4 MIL­LION

Bray People - - News - Mary FOG­A­RTY

FOUR EM­PLOY­EES of Coun­try Mix FM, based in Bray, are to be made re­dun­dant but Chief ex­ec­u­tive Seán Ash­more said that the sta­tion will not go off the air.

‘We’ve had no dis­cus­sions with the BCI about do­ing that at all,’ re­sponded Mr. Ash­more to sug­ges­tions that they were on the verge of pulling the plug on its ser­vice and hand­ing back its li­cence to the Broad­cast­ing Com­mis­sion of Ire­land.

‘This year is prov­ing more dif­fi­cult for us and will prob­a­bly be in line with two years ago. We’ve had to cut our cloth to suit our mea­sure. But we’re prob­a­bly no dif­fer­ent in that re­spect to any other me­dia or­gan­i­sa­tion at the mo­ment. We won’t break even in the cur­rent 12 months.’

Ash­more said share­hold­ers ‘con­tinue to be sup­port­ive’ of the busi­ness. Coun­try Mix, whose direc­tors in­clude jazz mu­si­cian Paddy Cole, has strug­gled fi­nan­cially since hit­ting the air­waves in 2003.

As a niche broad­caster, its mar­ket share is just three per cent. It has ac­cu­mu­lated losses of about €3.4 mil­lion and an­nual turnover of just €1 mil­lion. It shares stu­dios with East Coast FM, which Ash­more con­trols.

‘Co-lo­ca­tion has worked well, re­duced our costs and made us more ef­fi­cient. In the right cir­cum­stances we could be mod­estly prof­itable,’ he said.

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