Liq­uid night­club to re­view ad­ver­tis­ing pol­icy

Bray People - - News -

THE OWN­ERS of Liq­uid Night­club have agreed to re­view their ad­ver­tis­ing pol­icy, af­ter the Ad­ver­tis­ing Stan­dards Au­thor­ity last week up­held a num­ber com­plaints against a bill­board that fea­tured a girl in school uni­form strik­ing a provoca­tive pose.

The bill­board, on a wall on the Ve­vay Road, fea­tured a scant­ily-clad woman dressed up as a school­girl, on all fours and open-mouthed.

The words ’sex-ed’ were writ­ten on a black­board be­hind her in the pic­ture.

The cam­paign, ad­ver­tis­ing a Leav­ing Cert re­sults party at the venue lo­cated to the rear of Katie Gal­laghers, also in­cluded posters and fly­ers. Celebrity DJ Ray Shah was the star at­trac­tion for the night.

’ The com­plaints were re­viewed last week and up­held,’ said a spokesman for the ASA.

’It was said that it was not ac­cept­able ad­ver­tis­ing on the grounds that there were ref­er­ences to al­co­hol and the ma­te­rial caused grave or wide­spread of­fence.’

Four com­plaints were made to the ASA by out­raged in­di­vid­u­als, who found the ad­ver­tis­ing cam­paign sex­u­ally ex­plicit and of­fen­sive.

’It’s one of the most sex­u­ally ex­plicit im­ages they could have used without it ac­tu­ally be­ing porno­graphic,’ said one lo­cal mother who said she did not want to have her chil­dren ex­posed to such ma­te­rial.

The Risque poster for the Leav­ing Cert night in Liq­uid Night­club which prompted the com­plaints.

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