Liquid nightclub to review advertising policy
THE OWNERS of Liquid Nightclub have agreed to review their advertising policy, after the Advertising Standards Authority last week upheld a number complaints against a billboard that featured a girl in school uniform striking a provocative pose.
The billboard, on a wall on the Vevay Road, featured a scantily-clad woman dressed up as a schoolgirl, on all fours and open-mouthed.
The words ’sex-ed’ were written on a blackboard behind her in the picture.
The campaign, advertising a Leaving Cert results party at the venue located to the rear of Katie Gallaghers, also included posters and flyers. Celebrity DJ Ray Shah was the star attraction for the night.
’ The complaints were reviewed last week and upheld,’ said a spokesman for the ASA.
’It was said that it was not acceptable advertising on the grounds that there were references to alcohol and the material caused grave or widespread offence.’
Four complaints were made to the ASA by outraged individuals, who found the advertising campaign sexually explicit and offensive.
’It’s one of the most sexually explicit images they could have used without it actually being pornographic,’ said one local mother who said she did not want to have her children exposed to such material.
The Risque poster for the Leaving Cert night in Liquid Nightclub which prompted the complaints.