Things look­ing up, says tourism chief

Bray People - - NEWS -

IN­DI­VID­UAL tourism busi­nesses, agen­cies, rep­re­sen­ta­tive groups and lo­cal com­mu­ni­ties from Wick­low will need to work closely to­gether in or­der to en­sure that tourism in the East Re­gion can re­cover in 2011.

That was the mes­sage at the Tourism In­dus­try Brief­ing held dur­ing the week in the Car­ton House Ho­tel in Maynooth, Co. Kil­dare, or­gan­ised by Fáilte Ire­land.

The cur­rent in­di­ca­tions are that 2011 could be the year for tourism in the East to im­prove. With the home mar­ket hav­ing ef­fec­tively peaked, a bright 2011 hinges on the per­for­mance of the over­seas mar­ket.

Most tourism en­ter­prises are rel­a­tively op­ti­mistic when it comes to their busi­ness prospects for 2011, with three in five ei­ther ex­pect­ing to grow their busi­ness lev­els in the year ahead or at last main­tain them.

Fáilte Ire­land CEO Shaun Quinn em­pha­sised how im­por­tant it is for ev­ery­one in­volved in the tourism in­dus­try in the east to work closely to­gether. He ex­pected 2011 to be an­other dif­fi­cult year, but there were rea­sons to be op­ti­mistic about the year ahead, in­clud­ing pos­i­tive signs in key mar­kets.

‘We have a good-qual­ity prod­uct, we have bet­ter in­fra­struc­ture and we are bet­ter value than be­fore. We know where our tar­get mar­kets are and what needs to be done – par­tic­u­larly the need to grow mar­ket share in the UK. Tourism has a sig­nif­i­cant role to play in this county's eco­nomic re­cov­ery.’

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