Things looking up, says tourism chief
INDIVIDUAL tourism businesses, agencies, representative groups and local communities from Wicklow will need to work closely together in order to ensure that tourism in the East Region can recover in 2011.
That was the message at the Tourism Industry Briefing held during the week in the Carton House Hotel in Maynooth, Co. Kildare, organised by Fáilte Ireland.
The current indications are that 2011 could be the year for tourism in the East to improve. With the home market having effectively peaked, a bright 2011 hinges on the performance of the overseas market.
Most tourism enterprises are relatively optimistic when it comes to their business prospects for 2011, with three in five either expecting to grow their business levels in the year ahead or at last maintain them.
Fáilte Ireland CEO Shaun Quinn emphasised how important it is for everyone involved in the tourism industry in the east to work closely together. He expected 2011 to be another difficult year, but there were reasons to be optimistic about the year ahead, including positive signs in key markets.
‘We have a good-quality product, we have better infrastructure and we are better value than before. We know where our target markets are and what needs to be done – particularly the need to grow market share in the UK. Tourism has a significant role to play in this county's economic recovery.’