BMW – The shape of things to come


NO VE­HI­CLE ex­presses this phi­los­o­phy more vividly than the BMW Vi­sion Ef­fi­cien­tDy­nam­ics. Ac­cel­er­at­ing from 0-100km/h in un­der five sec­onds, the Vi­sion Ef­fi­cien­tDy­nam­ics is a true per­for­mance car.

Yet at the same time its rad­i­cal new plug-in diesel hy­brid drive train uses just 3.8 litres of fuel and keeps CO2 emis­sions to 99g/km mak­ing it eas­ily one of the clean­est cars on the road. It is the green su­per car of the fu­ture. The Vi­sion Ef­fi­cien­tDy­nam­ics Con­cept Car was on show in Ire­land for the very first time last week as part of an ex­clu­sive event at the Aviva Sta­dium to dis­cuss the fu­ture of green mo­tor­ing.

John Ives, Man­ag­ing Di­rec­tor of BMW Ire­land said the event was a rare op­por­tu­nity to ex­pe­ri­ence such a vi­sion­ary ve­hi­cle con­cept in Ire­land.

“The Vi­sion Ef­f­cien­tDy­nam­ics Con­cept em­bod­ies ev­ery­thing that BMW Ef­fi­cien­tDy­nam­ics stands for: It is the proof that sus­tain­able mo­bil­ity can still mean an en­thralling drive.”

Felix Baer­lin from the BMW De­sign Stu­dios in Ger­many at­tended the event to ex­plain more about the idea be­hind the car, the tech­no­log­i­cal in­no­va­tions it show­cases and the ground­break­ing ap­proach in its de­vel­op­ment and con­struc­tion.

“This Con­cept Car is the ex­cit­ing face of Ef­fi­cien­tDy­nam­ics. What does light­ness look like, what does lay­er­ing feel like, can I touch ef­fi­ciency? This car is the an­swer,” ex­plained Mr Baer­lin.

BMW also un­veiled its plans for a new sus­tain­abil­ity sub-brand un­der which its first zero-emis­sions cars will be launched.

‘Un­der the name BMW i, we are go­ing to bring ve­hi­cles and mo­bil­ity ser­vices to the mar­ket, which will set a new bench­mark in terms of sus­tain­abil­ity. With our new brand, we are reaf­firm­ing our lead­er­ship as the most in­no­va­tive and sus­tain­able pre­mium car com­pany,’ said Mr Ives.

In a first move, two mod­els will be launched un­der the new sub-brand - The BMW i3 and the BMW i8:

The BMW i3, which is based on the BMW Megac­ity Ve­hi­cle Con­cept, will be a fully elec­tric pow­ered four-seater for ur­ban dwellers. With its com­pact di­men­sions and gen­er­ous feel­ing of space, the BMW i3 is the ideal ve­hi­cle for the daily megac­ity com­mute.

‘The BMW i8 will be a high-per­for­mance sports car with ex­tremely low emis­sions and it is go­ing to be based on the BMW Vi­sion Ef­fi­cien­tDy­nam­ics Con­cept shown at the AVIVA Sta­dium. It will be the car you'll want to take on ex­tended jour­neys out­side the city, thanks to its sports car dy­nam­ics and out­stand­ing ef­fi­ciency,’ said Ives.

Both ve­hi­cles will fea­ture BMW's so called LifeDrive ar­chi­tec­ture, which means there will be an alu­minium chas­sis hous­ing the pow­er­train and a pas­sen­ger cell made from high­strengts but ex­tremely light­weight CFRP - Car­bon Fi­bre Re­in­forced Plas­tic.

The pre­mium car man­u­fac­turer says they will use the in­no­va­tive ar­chi­tec­ture and CFRP to can­cel out prac­ti­cally all of the ex­tra weight added by bat­ter­ies.

‘For our cus­tomers this means su­pe­rior driv­ing dy­nam­ics com­bined with sig­nif­i­cantly in­creased range us­ing elec­tric power. It's a new chap­ter in our in­dus­try and a new era for in­di­vid­ual mo­bil­ity,’ said Mr Ives.

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