Bray People - - MOTORS -

THE cre­ation of in­no­va­tive con­cepts for ur­ban mo­bil­ity has seen MINI grow into the suc­cess­ful brand we know to­day.

A con­stant stream of new ideas from its be­gin­nings more than 50 years ago to the present day have en­sured that driv­ing fun has con­tin­ued to grow even though space on our roads has be­come ever tighter. Un­der­pin­ning this suc­cess has been the cre­ative use of space, a prin­ci­ple that en­ters new ter­ri­tory with the MINI Rock­et­man Con­cept.

The study car, re­vealed to the pub­lic world­wide for the first time at the In­ter­na­tional Geneva Mo­tor Show, harks back to the clas­sic Mini in terms of its ex­te­rior di­men­sions, while its tech­nol­ogy points to the fu­ture of au­to­mo­tive de­sign.

A 3+1-seater with 3 doors and a length of just over 3 me­tres (ap­prox. 10 ft.), the MINI Rock­et­man Con­cept re­sponds to the fun­da­men­tal re­quire­ments of mo­bile life­styles in the big cities of the fu­ture by pool­ing the brand’s core val­ues in con­cen­trated form. In­ge­nious func­tion­al­ity, smile-in­duc­ing agility, ex­cep­tional ef­fi­ciency and ir­re­sistible de­sign come to­gether into an ex­traor­di­nar­ily at­trac­tive and ground­break­ing, yet typ­i­cally MINI, sub­com­pact car con­cept for the pre­mium seg­ment.

Dis­play­ing both an aware­ness of tra­di­tion and tal­ent for in­no­va­tion, the MINI de­sign team de­vel­oped the vi­sion of a car that takes up im­pres­sively lit­tle space on the road but boasts an en­vi­ably spacious in­te­rior. The MINI Rock­et­man Con­cept there­fore car­ries over the clas­sic virtues of the brand into a path­break­ing ve­hi­cle con­cept. It of­fers a fresh in­ter­pre­ta­tion of un­mis­tak­able MINI de­sign fea­tures, and uses cut­ting-edge con­struc­tion and man­u­fac­tur­ing tech­nol­ogy to cre­ate unique so­lu­tions in body and in­te­rior de­sign.

The in­no­va­tive char­ac­ter of the study is de­fined by the sys­tem­atic ap­pli­ca­tion of light­weight de­sign prin­ci­ples and a pure-bred in­te­rior geared to max­i­mum driv­ing fun and un­beat­able vari­abil­ity. A car­bon space­frame con­struc­tion, whose strik­ing sur­face struc­ture is vis­i­ble at the front end of the car, around its doors and in the in­te­rior, forms the ba­sis for a weight-min­imis­ing con­struc­tion. In­deed, the MINI Rock­et­man Con­cept of­fers the ideal plat­form for achiev­ing out­stand­ing ef­fi­ciency. To this end, it is de­signed to al­low the in­te­gra­tion of a drive sys­tem which com­bines fur­ther en­hanced sprint­ing abil­ity with av­er­age fuel con­sump­tion of just three litres per 100 kilo­me­tres (94 mpg imp).

Wide-open­ing doors with dou­ble-hinge joints and in­te­grated sills fa­cil­i­tate en­try into the MINI Rock­et­man Con­cept. The light­weight seats are con­toured in cus­tom­ary MINI style and can be ar­ranged in a va­ri­ety of dif­fer­ent po­si­tions. This al­lows own­ers to choose be­tween max­i­mum driv­ing fun two-up, a com­fort­able amount of room for three oc­cu­pants, or even an ex­cep­tion­ally efficient divi­sion of space ac­com­mo­dat­ing four seats.

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