Tourism road­show

Bray People - - INSIDE BUSINESS -

A DEL­E­GA­TION of 17 Ir­ish tourism en­ter­prises, in­clud­ing The Brook­Lodge & Wells Spa in Aughrim, joined Tourism Ire­land re­cently for the bi­en­nial COS road­show - a three­city trade mis­sion tak­ing in the Scan­di­na­vian cap­i­tals of Copen­hagen, Oslo and Stock­holm.

The trade mis­sion which in­volved a se­ries of B2B work­shops and net­work­ing with in­flu­en­tial Scan­di­na­vian tour oper­a­tors and travel agents pro­vided an ex­cel­lent plat­form to show­case Wick­low and Ire­land and for the par­tic­i­pat­ing Ir­ish tourism com­pa­nies to sell their prod­uct.

Over the course of the three-day mis­sion, face-to­face meet­ings were con­ducted with about 150 key Scan­di­na­vian de­ci­sion­mak­ers - to en­cour­age them to in­tro­duce the is­land of Ire­land to their pro­grammes for 2014, or to ex­tend the pro­grammes in which Ire­land al­ready fea­tures.

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