Hol­i­day home sec­tor fac­ing a num­ber of chal­lenges

Bray People - - INSIDE BUSINESS -

IRE­LAND'S rep­u­ta­tion is a key fac­tor in at­tract­ing over­seas vis­i­tors to the hol­i­day home sec­tor but it faces on­go­ing chal­lenges fol­low­ing the col­lapse of de­mand over re­cent years, ac­cord­ing to one lo­cal busi­ness owner.

Jac­inta Doolan, Di­rec­tor, Tri­dent Hol­i­day Homes in Kil­coole, said: 'Ire­land's rep­u­ta­tion is slowly be­ing re­stored in­ter­na­tion­ally. Cost com­pet­i­tive­ness, the re­ten­tion of the nine per cent VAT rate, The Gath­er­ing, the abo­li­tion of the air travel tax and how Ire­land is proac­tively man­ag­ing the fis­cal cri­sis are all con­tribut­ing to a more op­ti­mistic out­look.

'Self-cater­ing has seen pos­i­tive growth in 2013, with 52 per cent of self-cater­ing providers reporting higher vis­i­tor vol­umes. Our own fig- ures re­veal book­ings are up 28 per cent on last year. The rise in 'stay­ca­tion' hol­i­days is down to the good weather last year and re­peat busi­ness is a key fac­tor as well with con­sumers look­ing for more cost ef­fec­tive breaks and hol­i­days at home. How­ever, the sec­tor still faces a num­ber of chal­lenges such as un­cer­tainty in key source mar­kets, ris­ing op­er­at­ing costs, pub­lic ser­vice charges and is­sues such as ris­ing en­ergy and fuel costs, which im­pact travel costs.'

Tri­dent Hol­i­day Homes and cot­tages4you by Wyn­d­ham Va­ca­tion Rentals have en­tered into an exclusive part­ner­ship that will see Tri­dent Hol­i­day Homes man­age call cen­tre ser­vices for the new cot­tages4you.ie web­site from their of­fices in Kil­coole.

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