Business tourists spent 2.5 more than other visitors
SOME of the leading lights belonging to American tourism companies were brought on a tour of Powerscort gardens and the Powerscourt Hotel as guests of Tourism Ireland and Irish destination management company, Custom Ireland.
The group of visitors included eight senior representatives of companies involved in the meetings, incentive, conference and events industry.
These decision makers help organise international conferences, meetings and large-scale incentive events around the world.
Their visit to these shores and Wicklow allowed them to discover more about the meeting facilities and accommodation on offer in Ireland, as well as the great experiences their clients can enjoy here on the sidelines of their conference or meeting.
Business tourism remains the most lucrative form of tourism, with visitors travelling to Ireland for business purposes generally spending around 2.5 times more than other tourists.
Alison Metcalfe, Tourism Ireland’s head of North America, says, ‘we are delighted that these influential business tourism buyers have taken the time to visit Wicklow and Ireland, to experience for themselves some of the world-class meetings and conference facilities on offer here, as well as some of the experiences that make the island of Ireland unique as a business destination. The superb meetings, incentive and transport infrastructure on offer here, coupled with our distinctive cultural experience, means that Ireland is a very attractive destination for the US business tourism market.’