Business tourists spent 2.5 more than other vis­i­tors


SOME of the lead­ing lights be­long­ing to Amer­i­can tourism com­pa­nies were brought on a tour of Pow­er­scort gar­dens and the Pow­er­scourt Ho­tel as guests of Tourism Ire­land and Ir­ish des­ti­na­tion man­age­ment company, Cus­tom Ire­land.

The group of vis­i­tors in­cluded eight se­nior rep­re­sen­ta­tives of com­pa­nies in­volved in the meet­ings, in­cen­tive, con­fer­ence and events in­dus­try.

Th­ese decision mak­ers help or­gan­ise in­ter­na­tional con­fer­ences, meet­ings and large-scale in­cen­tive events around the world.

Their visit to th­ese shores and Wick­low al­lowed them to dis­cover more about the meet­ing fa­cil­i­ties and ac­com­mo­da­tion on of­fer in Ire­land, as well as the great ex­pe­ri­ences their clients can en­joy here on the side­lines of their con­fer­ence or meet­ing.

Business tourism re­mains the most lu­cra­tive form of tourism, with vis­i­tors trav­el­ling to Ire­land for business pur­poses gen­er­ally spend­ing around 2.5 times more than other tourists.

Ali­son Met­calfe, Tourism Ire­land’s head of North Amer­ica, says, ‘we are de­lighted that th­ese in­flu­en­tial business tourism buy­ers have taken the time to visit Wick­low and Ire­land, to ex­pe­ri­ence for them­selves some of the world-class meet­ings and con­fer­ence fa­cil­i­ties on of­fer here, as well as some of the ex­pe­ri­ences that make the is­land of Ire­land unique as a business des­ti­na­tion. The su­perb meet­ings, in­cen­tive and trans­port in­fra­struc­ture on of­fer here, cou­pled with our dis­tinc­tive cul­tural ex­pe­ri­ence, means that Ire­land is a very at­trac­tive des­ti­na­tion for the US business tourism mar­ket.’

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