Pow­er­scourt to be seen on Amer­i­can TV

Bray People - - NEWS -

MIL­LIONS of Americans will see Pow­er­scourt on TV this week.

Tourism Ire­land have an ad which will air for the first time in the US.

The global ad­ver­tis­ing cam­paign, ‘Jump into Ire­land’ – will go live on tele­vi­sion for the first time. Be­gin­ning on Fri­day De­cem­ber 26 and con­tin­u­ing through New Year’s Eve, the ads will run on three ma­jor net­works, NBC, CBS and ABC, in seven ci­ties – New York, Bos­ton, Chicago, Philadel­phia, At­lanta, San Francisco and Los An­ge­les.

The cam­paign in­cludes three new ads – for Dublin and Wick­low (fea­tur­ing Pow­er­scourt in En­niskerry), the Wild At­lantic Way and North­ern Ire­land. The sound­track is the hit sin­gle “Love Like This” by popular Dublin rock band Ko­da­line.

The ads will be shown on pro­grammes with a large au­di­ence in­clud­ing the New Year’s Eve count­down, and the Michal Bublé Christ­mas Spe­cial.

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