Kellie and her college team devise winning advertising campaign

A third-level Ashford student was a member of a team which created an award winning advertising campaign.

Kellie Kearns was one of a number of IT Tallaght Marketing and Advertising students who were tasked with creating an Out of Home (OOH) advertising campaign as part of an initiative run by the third level institution and media planning and buying agency Kinetic.

Students were briefed to create an eye-catching Out of Home campaign and select effective formats to build awareness. To bring the campaign to life, students were required to include interactive technologies in their brief.

Nature Valley was the brand and the team was asked to devise a campaign to encourage people to enjoy nature in some small way.

Kellie and her team mates cleverly applied an element of humour and also carried out extensive primary and secondary research on the key components to produce good creative, as well as a strong OOH campaign.

Gráinne Dilleen, Communications Director with Kinetic said: ‘For the third year running, Kinetic has teamed up with IT Tallaght and MEC to run this project. Year-on-year, the Marketing and Advertising students in IT Tallaght have demonstrated a deep understanding of the OOH market and continue to impress with their creativity and presentation skills. General Mills is a highly respected client and Nature Valley a well-known brand. It was great to have them on-board as it enabled the students to experience a real-life working situation.’