Kel­lie and her col­lege team de­vise win­ning ad­ver­tis­ing cam­paign

Bray People - - NEWS -

A third-level Ash­ford stu­dent was a mem­ber of a team which cre­ated an award win­ning ad­ver­tis­ing cam­paign.

Kel­lie Kearns was one of a num­ber of IT Tal­laght Mar­ket­ing and Ad­ver­tis­ing stu­dents who were tasked with cre­at­ing an Out of Home (OOH) ad­ver­tis­ing cam­paign as part of an ini­tia­tive run by the third level in­sti­tu­tion and me­dia plan­ning and buy­ing agency Ki­netic.

Stu­dents were briefed to cre­ate an eye-catch­ing Out of Home cam­paign and se­lect ef­fec­tive for­mats to build aware­ness. To bring the cam­paign to life, stu­dents were re­quired to in­clude in­ter­ac­tive tech­nolo­gies in their brief.

Na­ture Val­ley was the brand and the team was asked to de­vise a cam­paign to en­cour­age peo­ple to en­joy na­ture in some small way.

Kel­lie and her team mates clev­erly ap­plied an el­e­ment of hu­mour and also car­ried out ex­ten­sive pri­mary and sec­ondary re­search on the key com­po­nents to pro­duce good creative, as well as a strong OOH cam­paign.

Gráinne Dilleen, Com­mu­ni­ca­tions Di­rec­tor with Ki­netic said: ‘For the third year run­ning, Ki­netic has teamed up with IT Tal­laght and MEC to run this project. Year-on-year, the Mar­ket­ing and Ad­ver­tis­ing stu­dents in IT Tal­laght have demon­strated a deep un­der­stand­ing of the OOH mar­ket and con­tinue to im­press with their cre­ativ­ity and pre­sen­ta­tion skills. Gen­eral Mills is a highly respected client and Na­ture Val­ley a well-known brand. It was great to have them on-board as it en­abled the stu­dents to ex­pe­ri­ence a real-life work­ing sit­u­a­tion.’

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