Score for tourism in Pow­er­scourt es­tate

Bray People - - NEWS -

WITH the Euro­pean Cham­pi­onships un­der­way, Tourism Ire­land launched its Euro 2016 cam­paign to cap­i­talise on the tourism po­ten­tial of the tour­na­ment.

Cel­e­brat­ing the his­toric and re­mark­able achieve­ment that both North­ern Ire­land and the Repub­lic of Ire­land teams have qual­i­fied for the tour­na­ment, Tourism Ire­land has cre­ated a new on­line film – bring­ing the beau­ti­ful game to­gether with some of the most beau­ti­ful places on the is­land of Ire­land.

The video fea­tures two freestyle foot­ballers – Jamie Knight in North­ern Ire­land and Dara Coyne in the Repub­lic of Ire­land – play­ing ball at some of our top vis­i­tor at­trac­tions, in­clud­ing the Pow­er­scourt Es­tate.

The cam­paign will be rolled out on Face­book and YouTube in seven mar­kets – in­clud­ing France, Ger­many, Bri­tain, Italy, Spain, Swe­den and Canada.

The film will also be pro­moted world­wide on Ire­ and via Tourism Ire­land’s so­cial me­dia plat­forms.

Tourism Ire­land will also tar­get Euro 2016 fans con­verg­ing in Paris from across Europe.

The film will be run­ning on gi­ant screens in the city’s of­fi­cial fan zone.

The film will be shown more than 950 times – to a po­ten­tial au­di­ence of up to 1.6 mil­lion peo­ple – at key times through­out the tour­na­ment and be­fore and af­ter all the Repub­lic of Ire­land and North­ern Ire­land matches.

‘ There is huge in­ter­est and ex­cite­ment around Euro 2016, so we’ll be pulling out all the stops over the com­ing weeks to cap­i­talise on the tourism po­ten­tial of the tour­na­ment,’ said Niall Gib­bons, CEO of Tourism Ire­land.

Dara Coyne in ac­tion at Pow­er­scourt.

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