Score for tourism in Powerscourt estate
WITH the European Championships underway, Tourism Ireland launched its Euro 2016 campaign to capitalise on the tourism potential of the tournament.
Celebrating the historic and remarkable achievement that both Northern Ireland and the Republic of Ireland teams have qualified for the tournament, Tourism Ireland has created a new online film – bringing the beautiful game together with some of the most beautiful places on the island of Ireland.
The video features two freestyle footballers – Jamie Knight in Northern Ireland and Dara Coyne in the Republic of Ireland – playing ball at some of our top visitor attractions, including the Powerscourt Estate.
The campaign will be rolled out on Facebook and YouTube in seven markets – including France, Germany, Britain, Italy, Spain, Sweden and Canada.
The film will also be promoted worldwide on Ireland.com and via Tourism Ireland’s social media platforms.
Tourism Ireland will also target Euro 2016 fans converging in Paris from across Europe.
The film will be running on giant screens in the city’s official fan zone.
The film will be shown more than 950 times – to a potential audience of up to 1.6 million people – at key times throughout the tournament and before and after all the Republic of Ireland and Northern Ireland matches.
‘ There is huge interest and excitement around Euro 2016, so we’ll be pulling out all the stops over the coming weeks to capitalise on the tourism potential of the tournament,’ said Niall Gibbons, CEO of Tourism Ireland.
Dara Coyne in action at Powerscourt.