Onagh’s tak­ing on sta­tus quo in hair ex­ten­sions world

Bray People - - NEWS -

BRAY en­tre­pre­neur Onagh O’Driscoll is mak­ing waves in Ire­land’s multi-mil­lion hair ex­ten­sions in­dus­try.

Onagh O’Driscoll (24) is on a mis­sion to over­haul the rep­u­ta­tion of the in­dus­try. In less than a decade, Ire­land’s hair ex­ten­sions busi­ness has gone from zero to be­come a multi-mil­lion euro in­dus­try. It’s an in­dus­try, how­ever, with a rel­a­tively poor rep­u­ta­tion, as a re­sult of poor-qual­ity hair, gar­ish WAG-es­que looks and a bar­rage of un­sightly glue bonds.

De­ter­mined to raise the bar and give hair ex­ten­sions the recog­ni­tion they truly de­serve, Plat­inum MD Onagh O’Driscoll is mak­ing huge waves in Ire­land’s hair ex­ten­sion in­dus­try by chal­leng­ing the sta­tus quo, to of­fer an un­sur­passed qual­ity of hair com­bined with ac­ces­si­ble pric­ing.

She said: Ire­land’s hair ex­ten­sions in­dus­try has seen ex­plo­sive growth. Of­fer­ing in­stant length and vol­ume, ex­ten­sions al­low women to have the long, thick hair they yearn for but weren’t nat­u­rally blessed with.

‘Hair re­ally is our crown­ing glory and I love see­ing how much a new look can im­prove some­one’s con­fi­dence! They of­fer a so­lu­tion for fine, thin­ning or dam­aged look­ing hair or for women look­ing for a quick fix for an oc­ca­sion such as a wed­ding or black tie event.

‘How­ever, un­eth­i­cal sources, hair dam­age and poor qual­ity hair has marked out the sec­tor for a lot of crit­i­cism and rightly so, putting the in­dus­try in the spot­light for the wrong rea­sons!’

Since launch­ing in 2011 Onagh has trans­formed Plat­inum Hair Ex­ten­sions from a one-prod­uct won­der to a thriv­ing eth­i­cally driven hair ex­ten­sions com­pany oper­at­ing land­mark sa­lons in Dublin and Gal­way, a boom­ing whole­sale busi­ness and an own brand care range.

‘Ir­ish women of all ages are seek­ing a more nat­u­ral, fuller look,’ said Onagh, who has worked on the fa­mous tresses of many of Ire­land’s A-list celebri­ties and so­cial me­dia in­flu­encers. For more in­for­ma­tion go to plat­in­humhu­man­hair.com. There are also sa­lons on Grafton Street and Eyre Square in Gal­way.

Onagh O’Driscoll.

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