Onagh’s taking on status quo in hair extensions world
BRAY entrepreneur Onagh O’Driscoll is making waves in Ireland’s multi-million hair extensions industry.
Onagh O’Driscoll (24) is on a mission to overhaul the reputation of the industry. In less than a decade, Ireland’s hair extensions business has gone from zero to become a multi-million euro industry. It’s an industry, however, with a relatively poor reputation, as a result of poor-quality hair, garish WAG-esque looks and a barrage of unsightly glue bonds.
Determined to raise the bar and give hair extensions the recognition they truly deserve, Platinum MD Onagh O’Driscoll is making huge waves in Ireland’s hair extension industry by challenging the status quo, to offer an unsurpassed quality of hair combined with accessible pricing.
She said: Ireland’s hair extensions industry has seen explosive growth. Offering instant length and volume, extensions allow women to have the long, thick hair they yearn for but weren’t naturally blessed with.
‘Hair really is our crowning glory and I love seeing how much a new look can improve someone’s confidence! They offer a solution for fine, thinning or damaged looking hair or for women looking for a quick fix for an occasion such as a wedding or black tie event.
‘However, unethical sources, hair damage and poor quality hair has marked out the sector for a lot of criticism and rightly so, putting the industry in the spotlight for the wrong reasons!’
Since launching in 2011 Onagh has transformed Platinum Hair Extensions from a one-product wonder to a thriving ethically driven hair extensions company operating landmark salons in Dublin and Galway, a booming wholesale business and an own brand care range.
‘Irish women of all ages are seeking a more natural, fuller look,’ said Onagh, who has worked on the famous tresses of many of Ireland’s A-list celebrities and social media influencers. For more information go to platinhumhumanhair.com. There are also salons on Grafton Street and Eyre Square in Galway.