From the ad­verts- At­trac­tive prizes

Novem­ber 1977

Enniscorthy Guardian - - NEWS -

Be­fore the Lotto was the Ir­ish Sweep­stakes, and large ad­verts en­cour­aged peo­ple to buy a ticket in the hope that a good horse would lead them to a for­tune.

Forty years ago this month, you could buy a ticket for the Novem­ber Sweep for £2. If that was too much, quar­ter shares were also of­fered, at 50p each. The prize fund for that big race was to be £70,000.

An­other con­test that month had a dif­fer­ent sort of prize. ‘Win a gal­lon of Welsh Whiskey!’ de­clared an ad­vert placed by the Welsh Tourist Board. The lucky win­ner would also re­ceive a trip to the dis­tillery in Dyfed to pick the prize up in per­son.

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