Susan Daly Pitt and Bond West­bury Mall, Dublin

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For Susan Daly, a for­mer banker, the move into the fash­ion in­dus­try was partly fu­elled by frus­tra­tion at the lack of smart work clothes avail­able in Dublin.

“I had loved the clothes on of­fer in Aus­tralia, and when I came back to Dublin, I re­alised there weren’t the same op­tions here,” she says.

Daly, 30, who be­gan work­ing for Arthur An­der­sen in Dublin as a man­age­ment con­sul­tant, has al­ways been in­ter­ested in fash­ion but claims that she, like many oth­ers, sim­ply went down the aca­demic path be­cause that was the done thing.

How­ever, de­spite choos­ing to con­tinue in bank­ing dur­ing a ca­reer break in Syd­ney and then again on her re­turn to Dublin, she says she knew it wasn’t re­ally right for her.

“Deep down I knew I was not re­ally in what I wanted to be in,” she says. “I wanted my own busi­ness. I did not want to work for a cor­po­rate.”

Still, the de­ci­sion to take the plunge was a dif­fi­cult one and it was only on her hon­ey­moon, fol­low­ing sig­nif­i­cant prompt­ing from her friends who were also moan­ing about not find­ing the right styles of clothes, that Daly made the de­fin­i­tive de­ci­sion to give it a go.

Seven months later, she opened Pitt and Bond in the West­bury Mall, in Dublin, and says she couldn’t have asked for a bet­ter start in the fash­ion world. “The feed­back has been great,” she says of the tai­lored for­mal and busi­ness­wear she stocks in the shop.

An­other thing that couldn’t be bet­ter, ac­cord­ing to Daly, is be­ing her own boss. “It is tremen­dous,” she says, adding that there are ob­vi­ously still stresses and fi­nan­cial wor­ries, but that “the feel­ing of con­trol and em­pow­er­ment is fan­tas­tic”.

There are down­sides too, though, and that’s her in­abil­ity to switch off from work.

Ac­cord­ing to Daly, it is very dif­fi­cult not to think about the busi­ness when it’s your own and fash­ion in par­tic­u­lar is some­thing that is hard to ig­nore. Some­thing as sim­ple as read­ing mag­a­zines, once a leisure-time ac­tiv­ity for Daly, has now be­come work. She’s not grum­bling too much though . . .

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