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Brands are paying A-listers thousands in erturn ofr a product endorsement on social media. Meet 2017’s biggest Insta money-makers
Such is the power of today’s celebrities that brands are paying them a fortune for product endorsements on Instagram. Hannah Flint reveals the A-listers who are laughing (or, rather, pouting) all the way to the bank
When BEYONCÉ revealed on Instagram that she was expecting twins, it took only eight hours for her post to become the most liked in the app’s history (knocking Selena Gomez off the top spot). The singer is now reported to be the most valuable celebrity on social media, with one post on Instagram said to be worth €950,000.
She may have fewer social media followers than her little sister Cara, but POPPY’s unique style and model looks have led to posts featuring Chanel, Jo Malone and Yves Saint Laurent. ‘The biggest misnomer is that the more followers you get, the more influence you have,’ says branding authority Jeetendr Sehdev. ‘But it’s much more about the unique appeal of the celebrity and how that complements the brand.’ But Poppy should take care: it has been pointed out that she often fails to explicitly tell her followers when an endorsement has been paid for (Britain’s Competition and Markets Authority recently published an open letter reminding influencers to clearly state if a post is sponsored).
Last month, when KYLIE hit Instagram to praise a pair of Louis Vuitton boots, obsess about website Fashion Nova and post pictures of herself in Chanel, each brand received almost three million likes – in just a few days. It’s no wonder then that Kim Kardashian’s little sister reportedly charges €240,000 per post.