Don’t sleep through this trend – it’s a real wake-up call
I MUST BE THE ONLY ONE OF MY FRIENDS who’s never done a quick dash to the corner shop with a jacket over my pyjamas. I like to think I’d be brave enough but I do struggle with the notion of raggedy cotton co-ords with anything other than my dressing gown and a big mug of tea. I have given a silky pyjama shirt from Whistles a crack with heels and jeans but otherwise I found fashion’s obsession with daytime lounge-wear a hard trend to embrace.
Daytime metallic, I can do. Hideously shiny sequin blouses before 7pm, I have trailblazed. But pyjamas? Honestly, they have always scared me. Worn on countless catwalks – who remembers Celine’s first flirtation with cream velvety pyjama pants worn with heels in 2012? – it’s been re-interpreted by everyone from Rihanna to Gigi Hadid. The idea of luxe silky separates tucked into midi skirts or worn sloppily over frayed jeans and loafers has proven popular, particularly in between seasons. Why? Because silk is versatile. It’s adapts well to heat and it’s equally good when the temperatures drop layered under a fitted boyfriend blazer or a tailored trench. It’s also universally flattering and is about the only style that looks just as good tucked into a figurehugging pencil skirt or under loose dungarees when you’re expecting.
As with any eyebrow-raising trend, of course, how you wear it is key. The pyjama story only works when it’s jazzed up either with accessories, statement heels or jewellery. Switch up anything that looks too cosy and team with more tailored, structure-fitting staples that will instantly polish a loungey, effortless aesthetic. Similarly, casual shoes kill the vibe. As clever and comfortable as Converse are – especially when you’re rushing in the morning – backless loafers, embellished boots or chunky wedges tell a much more grown-up story. Geisha-style pumps and heels are also are the perfect fit, and have enough fashion credit to make people realise you haven’t just rolled out of bed. See anything by Stella McCartney and Yves Saint Laurent in Brown Thomas or in Arnotts’ shoe garden, relaunching next week.
For people like me who love the look but haven’t found the right way to wear it, there is good news. Topshop, Mango, Penneys and Zara are expecting sets in florals, paisley and oriental prints. Some autumn edits have already landed on to rails. More luxe versions in Whistles and The Kooples at Brown Thomas will morph into fancy tracksuit bottoms with drawstring waists and textured blouses with jazzy collars.
They aren’t for everyone, understandably. Even as someone who works in fashion, I’m still relatively frightened of the concept, but as soon as I pass someone looking cool in a slouchy velvet shirt that looks fit for bed, I’m won over. Now to put into practice what I preach.
The pyjama story only works when it’s jazzed up with accessories