IT’S AN INVESTMENT IN MY FUTURE SELF . . .
DALILA Salgueiro Trillo, 31, is a freelance marketing expert. She spends around €2,250 a year on La Prairie. She says: I HAVE a 52-year-old aunt back in Spain who barely looks in her 30s. She — and I — think her incredibly youthful complexion is down to decades of using La Prairie. I began my own love affair with it aged 25, and I can’t see myself ever looking back.
I’ve always been interested in beauty products; as a child I used to look with fascination through my aunt’s bathroom cabinets, admiring the mysterious glass bottles and vials, and especially the elegant silver La Prairie pots.
I probably have every single product, and stock up every three months or so. I particularly like the neck cream (€201) — everyone my age is concerned about ‘tech neck’ — where you develop wrinkles from nodding your head over a laptop for hours on end.
I also love the Caviar Cream, which starts at €398, although it whiffs a bit, so I only use it at night. Yes, it’s expensive, but you don’t slather it on and I think it lasts a long time, and Latino skin has a tendency to pigmentation, which neither I, nor more importantly my aunt, have developed.
As to whether it’s better than Botox, well, I’ve tried both so feel qualified to comment.
I had a little Botox in my forehead last year — just to alleviate one little frown line which had appeared between my eyes.
It’s great, but given the choice, I’d go with La Prairie — I think that it’s great preventative skincare.