About your product is priceless’
Looking forward to next week’s mission to boost exports to Japan and Korea, B o r d B i a C E O Ta r a M c C a r thy says, “Without doubt, Ministerial-led trade missions are an important element in our efforts to broaden the base of our overseas markets and set a foundation for sustainable long-term export growth.
“In order to drive business opportunities for Irish comannually panies, it is vital to develop relationships and establish contacts at government and business levels and educate them on Ireland’s offering, learn the market dynamics and to be guided by the best consumer and market insight.
“These two countries have been targeted because of favourable market requirements and industry demand. “Japan and South Korea are major importers of agri-food worth over €60 billion combined, while health, food safety, and quality are all important drivers for consumers when buying food there. “Bord Bia, in conjunction with the Department of Agriculture and the local embassies, have been working to devise multifaceted itineraries and events. “This preparation will allow the delegation, comprising of over 20 exporting companies, to immerse themselves in the mark e t , a n d d e l i v e r fo r t h e industry.”