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Irish Examiner - Farming - - FEATURE -

Min­is­te­rial-led mis­sion

Look­ing for­ward to next week’s mis­sion to boost ex­ports to Ja­pan and Korea, B o r d B i a C E O Ta r a M c C a r thy says, “With­out doubt, Min­is­te­rial-led trade mis­sions are an im­por­tant el­e­ment in our ef­forts to broaden the base of our over­seas mar­kets and set a foun­da­tion for sus­tain­able long-term ex­port growth.

“In or­der to drive busi­ness op­por­tu­ni­ties for Ir­ish co­man­nu­ally pa­nies, it is vi­tal to de­velop re­la­tion­ships and es­tab­lish con­tacts at gov­ern­ment and busi­ness lev­els and ed­u­cate them on Ire­land’s of­fer­ing, learn the mar­ket dy­nam­ics and to be guided by the best con­sumer and mar­ket in­sight.

“These two coun­tries have been tar­geted be­cause of favourable mar­ket re­quire­ments and in­dus­try de­mand. “Ja­pan and South Korea are ma­jor im­porters of agri-food worth over €60 bil­lion com­bined, while health, food safety, and qual­ity are all im­por­tant driv­ers for con­sumers when buy­ing food there. “Bord Bia, in con­junc­tion with the Depart­ment of Agri­cul­ture and the lo­cal em­bassies, have been work­ing to de­vise mul­ti­fac­eted itin­er­ar­ies and events. “This prepa­ra­tion will al­low the del­e­ga­tion, com­pris­ing of over 20 ex­port­ing com­pa­nies, to immerse them­selves in the mark e t , a n d d e l i v e r fo r t h e in­dus­try.”

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