Tried and tested

Irish Examiner - Feelgood - - Beauty - Abi Jack­son

WHO doesn’t love a good face mask? It’s an easy ex­cuse to sit still, pipe down, and get your Zen on for half an hour or so . It’s a treat for the skin too, and ev­ery now and then a new face mask hits the mar­ket that gets skin­care junkies and beauty edi­tors talk­ing — like the new Ad­vanced Genifique Hy­dro­gel Melt­ing Sheet Mask from Lan­come, €17 each. Why the buzz? In­fused with this serum, the mask con­tains ‘the same amount of bi­fidus ex­tract’ as found in one whole 30ml bot­tle of Ad­vanced Genifique — and this, com­bined with rather space age-sound­ing ‘hy­dro­gel ma­trix tech­nol­ogy’, prom­ises to leave your com­plex­ion ‘smoother, fresher and en­er­gised’. We gave it a go... What’s it like to use? This is a sheet mask, so ap­ply­ing it means press­ing the mask in po­si­tion on your face. The gel bit comes sand­wiched be­tween two pieces of film. I fol­low the in­struc­tions to re­move the trans­par­ent film first, then press the mask onto my face be­fore re­mov­ing the white mesh. There’s a bit of fid­dling and I have to keep press­ing down the cor­ners for a minute or two to get it to stay in place, but once prop­erly on, it stays put. How does it feel on? Ac­tu­ally quite lovely, slightly cool­ing, but in a very gen­tle re­fresh­ing way, and su­per soft. Some­times, with pricier skin­care prod­ucts that make bold, youthen­hanc­ing prom­ises, you can feel those fancy, ac­tive in­gre­di­ents get­ting to work (mean­ing your skin can tingle or even sting a lit­tle), but I don’t ex­pe­ri­ence any­thing like that with this mask. It’s re­ally rather bliss­ful. You have three op­tions for how long you leave the mask on for: 10 min­utes for a speedy skin-pep be­fore ap­ply­ing make-up, or 20 or 30 min­utes for a more in­ten­sive treat­ment. I pop it on while I re­lax in the tub for 20 min­utes be­fore bed. Is it easy to re­move? Yep — sim­ply peel off and dis­card. By now, it will have ‘melted’ a lit­tle, and you’ll be left with some gel residue still sit­ting on your skin (this is meant to hap­pen). As in­structed, I gen­tly mas­sage this in be­fore head­ing to bed. My face still feels a bit wet to the touch but the residue isn’t at all sticky, so I leave it to fin­ish work­ing its magic overnight. And the ver­dict? I don’t sleep too well, so get up an­noyed that my bro­ken slum­ber might have scup­pered my chances of wak­ing up look­ing su­per fresh­faced. But as soon as I look in the mir­ror, I let out a lit­tle, “Ooh!” I’m not go­ing to tell you I’ve lost a decade overnight, but my skin looks bright and healthy, with a ra­di­ance that de­fies any hint of not hav­ing had the best sleep. Worth ev­ery penny.

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