believe is key. Lingerie should not only look and feel great but essentially offer comfort and support. For me it’s about feeling great from the inside out,” she declares.
Ensuring that her customers are correctly ‘fitted’ — and not just from an aesthetic point of view, but from the need to ensure healthy posture — is one of her priorities.
“In the year that I have been open, 95% of women who come through my door are in the wrong size bra,” she explains.
“Generally the garment is either far too big at the back or the client is wearing the wrong size cup.”
Poorly fitted brassieres can result in a customer ‘ hunching’ her shoulders, which in turn, Guny warns, puts pressure on the back.
“Women are sometimes initially quite shy about coming in and getting measured. My job is to make them feel welcome, alleviate their anxieties and make the process as pleasant as possible,” she explains.
In conjunction with a number of other local businesses, Guny is currently putting together the final touches to a luxury bridal service — customers can avail of a special weekend, catering for everything from underwear fittings, to honeymoon wear, the organisation of a wedding wish- list and a delicious lunch at a well-established local eatery. Kinsale, as she points out is a wonderful shopping destination with a plethora of gourmet restaurants and a colourful array of unique independent shops.
“Kinari also offers a gift wish list service for birthdays, anniversaries, Christmas and Valentine’s Day,” Guny explains.
“All a customer has to do is call in and fill out a wish list of what they would like for their special occasion.
“We will then contact their partner/ husband, friends or and family via email, phone or post and all they need to do is to decide what they would like to purchase.
“The gift is then beautifully wrapped up in a Kinari presentation box with gift wrap and the customer can pay via phone or in person before collecting the item.”
Somehow, it’s no surprise that in the year since Kinari opened, it was nominated as one of the 13 specialist shops within the Final 100 best shops award in the Irish Times and nominated as a finalist best newcomer for the Stars Award by the UnderLines Lingerie trade magazine in the UK.
Kinari has also held exclusive ladies nights in the boutique, — up to three or four annually, the most recent of which was a Ladies Night with the Stella and Dot jewellery brand, showcasing new ranges in the boutique — another was in aid of the Pink Ribbon charity in which more than € 1,000 was raised through the sale of raffle tickets.
“We will continue to hold events throughout the year sometimes in conjunction with other business,” Guny promises.
Kinari Boutique, Kinsale.