Food tourism joins dots in Ireland’s lifestyle message
People within the agri-food sector will be keenly aware of the country’s efforts to tie up the links between food and tourism in the way that Ireland promotes itself to global markets.
This Food Ireland supplement reflects that growing effort, with insights on the promotion activities of Fáilte Ireland becoming increasingly important in getting out a joined-up message on sustainable food production and the kind of active outdoor lifestyle on offer in Ireland, neatly packaged with food, culture and great entertainment.
Towns, villages, regions and communities from all over the country are set to battle it out to be named Ireland’s top destination for a foodie experience.
The ‘Foodie Destinations 2017’ competition (formerly known as Foodie Towns) celebrates Ireland’s unique and wonderful food offerings and encourages local food tourism initiatives across the country.
The competition is hosted by the Restaurants Associ- ation of Ireland and FBD Insurance, sponsor. The Foodie Destinations 2017 winner will be a destination that actively promotes itself via joint promotional activities such as food festivals, gourmet trails or farmers’ markets as well as great dining experiences for locals and visitors alike.
Restaurants Association of Ireland CEO, Adrian Cummins: said: “It’s a great time for local businesses to show the nation their pride in their communities. The title of ‘Foodie Destination of Ireland 2017’ will give a competitive edge to towns and regions to promote their areas to incoming tourists.”
Online voting will start on foodiedestinations. ie, on July 25. Winner to be announced on August 29.
Boyne Valley won top Foodie Destination for 2016. Closing date for applications is Thursday, July 13, at:
John Reade, FBD, and Adrian Cummins, Restaurants Association of Ireland, inviting entries for ‘Foodie Destinations 2017’.