Food tourism joins dots in Ire­land’s life­style mes­sage

Irish Examiner - Supplement - - FOOD & DRINK IRELAND - Joe Der­mody HdLGs4h69RB9WQla2

Peo­ple within the agri-food sec­tor will be keenly aware of the coun­try’s ef­forts to tie up the links be­tween food and tourism in the way that Ire­land pro­motes it­self to global mar­kets.

This Food Ire­land sup­ple­ment re­flects that grow­ing ef­fort, with in­sights on the pro­mo­tion ac­tiv­i­ties of Fáilte Ire­land be­com­ing in­creas­ingly im­por­tant in get­ting out a joined-up mes­sage on sus­tain­able food pro­duc­tion and the kind of ac­tive out­door life­style on of­fer in Ire­land, neatly pack­aged with food, cul­ture and great en­ter­tain­ment.

Towns, vil­lages, re­gions and com­mu­ni­ties from all over the coun­try are set to bat­tle it out to be named Ire­land’s top des­ti­na­tion for a foodie ex­pe­ri­ence.

The ‘Foodie Des­ti­na­tions 2017’ com­pe­ti­tion (for­merly known as Foodie Towns) cel­e­brates Ire­land’s unique and won­der­ful food of­fer­ings and en­cour­ages lo­cal food tourism ini­tia­tives across the coun­try.

The com­pe­ti­tion is hosted by the Restau­rants As­soci- ation of Ire­land and FBD In­surance, spon­sor. The Foodie Des­ti­na­tions 2017 win­ner will be a des­ti­na­tion that ac­tively pro­motes it­self via joint pro­mo­tional ac­tiv­i­ties such as food fes­ti­vals, gourmet trails or farm­ers’ mar­kets as well as great din­ing ex­pe­ri­ences for lo­cals and vis­i­tors alike.

Restau­rants As­so­ci­a­tion of Ire­land CEO, Adrian Cum­mins: said: “It’s a great time for lo­cal busi­nesses to show the na­tion their pride in their com­mu­ni­ties. The ti­tle of ‘Foodie Des­ti­na­tion of Ire­land 2017’ will give a com­pet­i­tive edge to towns and re­gions to pro­mote their ar­eas to in­com­ing tourists.”

On­line vot­ing will start on food­iedes­ti­na­tions. ie, on July 25. Win­ner to be an­nounced on Au­gust 29.

Boyne Val­ley won top Foodie Des­ti­na­tion for 2016. Clos­ing date for ap­pli­ca­tions is Thurs­day, July 13, at:

John Reade, FBD, and Adrian Cum­mins, Restau­rants As­so­ci­a­tion of Ire­land, invit­ing en­tries for ‘Foodie Des­ti­na­tions 2017’.

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