Suc­cess tastes re­ally sweet for But­lers Cholo­lates

Irish Examiner - Supplement - - FOOD & DRINK IRELAND - BUT­LERS CHO­CO­LATES

But­lers Cho­co­lates be­gan life in Dublin’s Lad Lane in 1932. The com­pany was founded by a pi­o­neer­ing lady called Mar­ion But­ler who named her lux­ury choco­late creations Chez Nous Cho­co­lates.

Mar­ion es­tab­lished the com­pany in the heart of fash­ion­able Ge­or­gian Dublin, mak­ing her delicious con­fec­tions by hand. Mar­ion, who was born in In­dia and moved to Ire­land as a young woman, con­tin­ued to make her delicious cho­co­lates un­til 1959, when the com­pany was bought by Sea­mus Sorensen from Cork. The com­pany is still owned and run by the Sorensen fam­ily.

Chez Nous lux­ury cho­co­lates were reg­u­larly sold at the very pop­u­lar Horse Show and Spring Show in the RDS in Dublin and the com­pany’s first re­tail store was opened in the Grafton Ar­cade in 1960.

The brand was re­named But­lers Ir­ish Cho­co­lates in 1984, in mem­ory of Mar­ion But­ler. To mark the com­pany’s re­la­tion­ship and early beginnings with the Dublin Horse Show, a rider and horse re­mained part of the But­lers Ir­ish Cho­co­lates logo for many years. The first But­lers Choco­late Café opened in 1998 in a beau­ti­ful cor­ner build­ing on Dublin’s Wick­low Street — a pop­u­lar shop­ping street in the cap­i­tal city. But­lers Cho­co­lates could now be bought in a new style of shop, a mod­ern day choco­late em­po­rium spe­cial­is­ing in all things choco­late with the best cof­fee.

Each hot bev­er­age pur­chased in a But­lers Choco­late Café was ac­com­pa­nied by a free choco­late of choice. The in­au­gu­ral But­lers Choco­late Café was a re­sound­ing suc­cess and was soon fol­lowed by Cafés in Chatham Street, Grafton Street and Henry Street, which have since be­come fa­mil­iar and wel­come des­ti­na­tions for Dublin­ers and vis­i­tors alike. There are now eigh­teen But­lers Choco­late Cafés in Dublin, Cork, Gal­way and Lim­er­ick.

The But­lers Choco­late Café con­cept has now been suc­cess­fully fran­chised in sev­eral lo­ca­tions around the world. The first fran­chise opened in New Zealand in 2007; there are now 5 But­lers Choco­late Cafés there. Pak­istan is also home to 5 But­lers Choco­late Cafés, along with a Café in Bangladesh and Dubai Air­port. In 2003, the But­lers Choco­late fac­tory re­lo­cated from its wa­ter­front city cen­tre lo­ca­tion on Sir John Roger­son’s Quay to the IDA Busi­ness Park in Clon­shaugh. This pur­pose built state of the art fac­tory is home to But­lers Cho­co­lates to­day. The fac­tory is over 80,000 square feet in size and en­joys BRC Grade A ac­cred­i­ta­tion. In re­cent years, the com­pany in­tro­duced But­lers Cho­co­lates to choco­late lovers in many lo­ca­tions across the globe, from Dublin to Dubai and Shan­non to Syd­ney. In fact But­lers Cho­co­lates are now on sale in over 40 coun­tries in­clud­ing USA, Aus­tralia, Sin­ga­pore and Rus­sia.

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