Maria fol­lows her nat­u­ral pas­sion for healthy food

Irish Examiner - Supplement - - FOOD & DRINK IRELAND -

“My pas­sion for healthy, home baked food goes way back to my child­hood,” com­pany founder Maria Betts ex­plains.

“Grow­ing up in Glen­dalough, Co Wick­low, my fam­ily had a Tea­rooms, Guest­house and An­tique shop. Ev­ery­thing we served was home baked by my mother in her Stan­ley range. She started at dawn ev­ery morn­ing, fill­ing the range with logs and turf to bake delicious soda breads, scones, cakes, bis­cuits, jams and her fa­mous home­made lemon­ade.

“The most won­der­ful aroma reg­u­larly wafted through ev­ery nook and cranny in the house. To this day, the smell of freshly baked food evokes happy mem­o­ries of the tea rooms.

“Delicious home­made gra­nola and muesli are my favourite foods and I have been mak­ing vari­a­tions of them for many years. I’m so happy to make lux­ury, gluten free food af­ford­able, so that every­one can en­joy, with their friends and fam­ily.”

One in five Ir­ish peo­ple shop for gluten- free food reg­u­larly, ac­cord­ing to new Bord Bia re­search.

The gluten-free mar­ket in Ire­land is es­ti­mated to be worth € 66 mil­lion, with a 36% in­crease since last year. One in five now shop for gluten-free food.

How does this im­pact Ir­ish farm­ing?

Paula Donoghue, Bord Bia’s con­sumer in­sight man­ager, said that tra­di­tion­ally, gluten- free of­fer­ings were only avail­able in phar­ma­cies or health food stores. Now there is pro­lif­er­a­tion right across the re­tail chain.

Paula Donoghue said: “The mar­ket has ex­pe­ri­enced an in­crease in the

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