Maria follows her natural passion for healthy food
“My passion for healthy, home baked food goes way back to my childhood,” company founder Maria Betts explains.
“Growing up in Glendalough, Co Wicklow, my family had a Tearooms, Guesthouse and Antique shop. Everything we served was home baked by my mother in her Stanley range. She started at dawn every morning, filling the range with logs and turf to bake delicious soda breads, scones, cakes, biscuits, jams and her famous homemade lemonade.
“The most wonderful aroma regularly wafted through every nook and cranny in the house. To this day, the smell of freshly baked food evokes happy memories of the tea rooms.
“Delicious homemade granola and muesli are my favourite foods and I have been making variations of them for many years. I’m so happy to make luxury, gluten free food affordable, so that everyone can enjoy, with their friends and family.”
One in five Irish people shop for gluten- free food regularly, according to new Bord Bia research.
The gluten-free market in Ireland is estimated to be worth € 66 million, with a 36% increase since last year. One in five now shop for gluten-free food.
How does this impact Irish farming?
Paula Donoghue, Bord Bia’s consumer insight manager, said that traditionally, gluten- free offerings were only available in pharmacies or health food stores. Now there is proliferation right across the retail chain.
Paula Donoghue said: “The market has experienced an increase in the