Irish Examiner - Weekend - - Feature -

What’s in a name? When it comes to a mag­a­zine’s Septem­ber is­sue, the right name on the cover has the power to sell thou­sands of ex­tra copies, so when those is­sues drop in Au­gust, news stands look like a who’s who of Hol­ly­wood’s A List.

This month you’ll see An­gelina Jolie on Van­ity Fair, Kris­ten Ste­wart on Harper’s Bazaar,

Ali­cia Vikan­der on Elle, and Emma Stone on Marie Claire.

Vogue have cho­sen Jen­nifer Lawrence to cel­e­brate their 125th an­niver­sary is­sue, mak­ing her the first celebrity to chalk up two pres­ti­gious Septem­ber cov­ers. The de­ci­sion to use her won’t have been taken lightly, and mark­ing this mile­stone with Lawrence ef­fec­tively anoints her the icon of our times. In Ire­land too, ed­i­tors look for A-list appeal when choos­ing next month’s cover star. “Septem­ber’s cover is ex­cit­ing… and a chal­lenge,” re­veals Shauna O’Hal­lo­ran, edi­tor of Ir­ish Tatler. “We plan it as far in ad­vance as we can. We shoot our cover star in the vein of a fash­ion ed­i­to­rial, so to get the au­tumn col­lec­tions cov­ered and play to her sched­ule, we usu­ally shoot no more than four weeks ahead of our shelf date.“

Ir­ish Tatler’s Septem­ber is­sue, with Ruth Bradley on the front, is on sale now.

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