Beauty queen

Vic­to­ria Beck­ham’s new make-up line – in her own words

Irish Examiner - Weekend - - Front Page -

She’s been a de­signer nine years now, two years longer than she was a Spice Girl. Cer­tainly it’s dif­fi­cult to rec­on­cile the el­e­gant woman stand­ing be­fore us in Brown Thomas, Dublin, the Vic­to­ria Beck­ham of the 1990s, all dyed blonde hair, PVC cat­suits, tight corsets — clothes worn, she has said, to mask her lack of con­fi­dence. To­day she is stylish and de­mure in an on­trend red, back-ex­pos­ing, ruf­fled dress from her own A/W col­lec­tion. She has all the signs of a woman who has found her com­fort zone. And fash­ion truly is her call­ing.

Her own crit­i­cally ac­claimed la­bel was launched in 2008. Later, the more af­ford­able Vic­to­ria Vic­to­ria Beck­ham line was rolled out, fol­lowed by a high street col­lab­o­ra­tion with Tar­get ear­lier this year.

In 2016 she made her make-up de­but with a line for Estée Lauder. Beauty edi­tors might have been ini­tially cyn­i­cal (an­other day, an­other celebrity col­lab­o­ra­tion), but on re­lease it was a crit­i­cal and com­mer­cial hit. The make-up lines were di­vided into four ci­ties, with looks in­spired by each destination: Lon­don, Paris, New York and LA. The hype was re­ally cen­tred though on one cre­ation: Morn­ing Aura Il­lu­mi­nat­ing Creme, the mois­tur­is­ing primer (cre­ated to give skin a glow af­ter an 11 hour flight).

And now she’s back, with a sec­ond col­lec­tion for Estée Lauder. Ten ‘hero’ prod­ucts have been rein­tro­duced, with 18 new pieces.

“I love make-up like I love fash­ion,” she says, speak­ing at her Dublin launch. And she re­ally does love fash­ion: To­day she’s styled the red dress from her A/W col­lecwith with to-die-for 1970s in­spired leather heeled boots. There is no jew­ellery, save for a glis­ten­ing di­a­mond en­gage­ment ring. She is tanned, but nat­u­rally so. Her glossy hair is pinned back, her make-up, with its trade­mark smoky eye and fe­line in­spired eye­liner, is im­pec­ca­ble. She’s ab­so­lutely per­fect, but yet ap­tion proach­able too. And the trade­mark pho­tographed pout? In per­son, she doesn’t stop smil­ing. She’s re­mark­ably dif­fer­ent to her se­ri­ous, pub­lic per­sona. Play­ful with

the pub­lic, she grabs ev­ery op­por­tu­nity to con­nect with fans who gather on the sec­ond floor to see her ar­rive. In the two min­utes she poses for pho­tos, she per­sis­tently waves be­tween shots, adding a smil­ing “hi”, be­fore re­sum­ing her trade­mark hand on hip, tilted head pose. She had been tweet­ing all morn­ing, build­ing the hype. The first was at 8am, with a photo of her out­fit.

“Cof­fee num­ber 1, early start head­ing to Dublin.” Then, a few hours later: “Landed” - with a photo of her boots, bag and scarf on the air­craft floor.

Photo opp over, the VIP ropes pulled back, she’s gone, swept down the es­ca­la­tor, sur­rounded by a swarm of se­cu­rity, for a brief visit to the Estée Lauder make-up counter.

Later there’s a pri­vate press view­ing of the col­lec­tion.

It’s all very ad lib, very nat­u­ral, re­fresh­ingly there seems to be no slick PR script to ad­here to. Of course her showbiz five star life­style comes to the fore: she shows the eye shadow she wore to Buck­ing­ham Palace for her OBE; she tells how her Morn­ing Aura Creme was cre­ated with pa­parazzi pho­tog­ra­phers in mind, wait­ing for her at the end of a gru­elling long haul flight. But her anec­dotes show her to be a reg­u­lar work­ing mum too.

“It’s so ex­cit­ing to be in Dublin,” she says. “I was here five years ago and Harper took her first steps at Brown Thomas.” And, she adds, she got mar­ried here too.

Her pas­sion for the makeup ra­di­ates through her words. Celebri­ties use the phrase ‘dream come true’ for vir­tu­ally ev­ery launch, ev­ery re­lease. But when Vic­to­ria Beck­ham says it, you be­lieve it.

“Cre­at­ing a make-up line has al­ways been a dream. I’ve been col­lect­ing and wear­ing make up for longer than I should — mum put make-up on me at school. It’s a dream come true.”

Pic­ture: Leon Far­rell / Pho­to­call Ire­land

Vic­to­ria Beck­ham in Brown Thomas, Dublin, as she cel­e­brated the launch of her sec­ond make-up col­lec­tion with Estée Lauder.

Vic­to­ria Beck­ham’s newly-launched VB Col­lec­tion for Estée Lauder.

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