Face­book boost for SMEs

Irish Independent - Business Week - - BUSINESSWEEK -

IRE­LAND’S small and medium-sized en­ter­prises have re­ceived an­other boost, in the form of Face­book’s Ir­ish SME Coun­cil.

The ini­tia­tive is part of the so­cial me­dia gi­ant’s Euro­pean-wide strat­egy to help sup­port SMEs, which make up 99.8pc of the Ir­ish busi­ness net­work.

The coun­cil com­prises a com­mu­nity of Ir­ish SMEs, some 14 busi­ness own­ers in vary­ing sec­tors and lo­ca­tions across the coun­try.

From well-known brands to more spe­cial­ist busi­nesses, these busi­ness lead­ers un­der­stand and em­brace dig­i­tal and mo­bile strate­gies, thus ideally po­si­tioned to of­fer sup­port to other com­pa­nies who need it, Face­book said.

“Small busi­nesses are the back­bone of our econ­omy, they drive eco­nomic growth and new jobs,” Ciaran Quilty, vice pres­i­dent of small and medium-sized busi­nesses in EMEA at Face­book said at the coun­cil launch yes­ter­day. “Dig­i­tal strate­gies, in par­tic­u­lar mo­bile, can help busi­nesses grow, and with 43 mil­lion peo­ple in other coun­tries con­nected to an Ir­ish busi­ness on Face­book, the global mar­ket has never been closer to our SMEs.”

The Ir­ish SME Coun­cil joins sim­i­lar coun­cils in North Amer­ica, Ger­many, Italy, UK, In­dia and Brazil and will meet a min­i­mum of twice a year to dis­cuss suc­cesses and chal­lenges, busi­ness ideas, so­lu­tions and progress achieved us­ing the Face­book plat­form.

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