B&A re­wards staff for bumper prof­its

Irish Independent - Business Week - - BUSINESSWEEK - Gor­don Dee­gan

MAR­KET re­search firm Be­hav­iour & At­ti­tudes (B&A) re­warded key staff with bonuses and awarded div­i­dends to share­hold­ers this year af­ter the com­pany en­joyed one of the most suc­cess­ful years in its his­tory.

Man­ag­ing direc­tor Luke Reaper said yes­ter­day that the com­pany, which was set up in 1985, en­joyed a “sub­stan­tial profit” in the 12 months to the end of March this year.

As a re­sult of the suc­cess, Mr Reaper said that “the board de­cided to is­sue bonuses to key staff, along with div­i­dends to share­hold­ers to re­ward the ef­forts over the last few years”.

New ac­counts filed by the firm show that direc­tors’ pay in the year to the end of March leaped by 31pc from €1.34m to €1.76m.

The direc­tors are listed as Mr Reaper, Ian McShane, Elaine Sloan, Larry Ryan, Neil Dou­glas, David Fan­ning and Martha Fan­ning.

“The turnover and prof­its were ex­tremely healthy, in fact it was one of the most suc­cess­ful years in the com­pany’s his­tory since 1985,” said Mr Reaper.

“The board is very op­ti­mistic for the year ahead and we are hir­ing tal­ent at all lev­els. We have a num­ber of con­tracts com­ing on-stream for this fi­nan­cial year, which cou­pled with a pos­i­tive mar­ket­place, bodes well for the year ahead.”

Mr Reaper said the com­pany “is gear­ing for growth” and is mak­ing key hires, in­clud­ing the ap­point­ment of a new re­search direc­tor “as our qual­i­ta­tive and con­sul­tancy arm of the busi­ness grows”.

The ac­counts show that the com­pany recorded a loss of €146,575 for the year but Mr Reaper said that this fig­ure is only af­ter the div­i­dend pay­out.

Mr Reaper de­clined to say what the profit was for the year but said that the com­pany en­joyed a “sub­stan­tial profit”.

In the 12 months to the end of March 31st this year, the com­pany’s cash pile in­creased from €535,596 to €982,466.

Ac­cu­mu­lated prof­its at the end of March this year stood at €1.15m.

The com­pany last year ran the RTÉ exit poll on the night of the Gen­eral Elec­tion while it also con­ducts pri­vate re­search for a range of or­gan­i­sa­tions.

Num­bers em­ployed in­creased from 171 to 181 with staff costs of €5.3m.

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