2It’s

Irish Independent - Business Week - - BUSINESSWEEK TECHNOLOGYTECHNOLOGY -

get­ting in­creas­ingly dif­fi­cult to tell TVs apart Walk into any elec­tron­ics su­per­store and you’ll be hard pushed to find any real dif­fer­ences be­tween to­day’s pre­mium TVs. If IFA is any­thing to go by, it’s get­ting even more ho­moge­nous.

They’re all thin, flat screens with tiny lo­gos. They all have 4K. Most are now get­ting HDR, which marginally im­proves de­tail and your abil­ity to see the colour black. But there’s no tech­nol­ogy that gives any one TV set the kind of edge that any­one is re­ally talk­ing about. Ear­lier ad­vances such as 4K have been in­te­grated into no-name, en­try level tele­vi­sions that cost €499. (Even now, 4K con­tent still rep­re­sents a tiny per­cent­age of pro­gram­ming that peo­ple can watch on an ev­ery­day ba­sis. It’s for this rea­son that no-one is even try­ing to talk up 8K, de­spite a few mod­els on show at IFA with that res­o­lu­tion.)

Fur­ther­more, TV man­u­fac­tur­ers have used up a fair dol­lop of cred­i­bil­ity on sup­posed tech­no­log­i­cal break­throughs that were flops. Re­mem­ber curved TVs and 3D? You don’t see many of those any­more. In the last two years, the pro­mo­tional push has been around Oled tech­nol­ogy and HDR. But nei­ther pro­vides a sig­nif­i­cant dif­fer­ence to the qual­ity of con­tent that the or­di­nary per­son watches or streams.

Aside from screen size and thin­ness, we’re sim­ply find­ing it harder to tell one TV from an­other th­ese days. So the giants – Sam­sung, LG, Sony and Pana­sonic – have eased off hyp­ing the prod­ucts up for the time be­ing.

Alexa is spread­ing every­where

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