getting increasingly difficult to tell TVs apart Walk into any electronics superstore and you’ll be hard pushed to find any real differences between today’s premium TVs. If IFA is anything to go by, it’s getting even more homogenous.
They’re all thin, flat screens with tiny logos. They all have 4K. Most are now getting HDR, which marginally improves detail and your ability to see the colour black. But there’s no technology that gives any one TV set the kind of edge that anyone is really talking about. Earlier advances such as 4K have been integrated into no-name, entry level televisions that cost €499. (Even now, 4K content still represents a tiny percentage of programming that people can watch on an everyday basis. It’s for this reason that no-one is even trying to talk up 8K, despite a few models on show at IFA with that resolution.)
Furthermore, TV manufacturers have used up a fair dollop of credibility on supposed technological breakthroughs that were flops. Remember curved TVs and 3D? You don’t see many of those anymore. In the last two years, the promotional push has been around Oled technology and HDR. But neither provides a significant difference to the quality of content that the ordinary person watches or streams.
Aside from screen size and thinness, we’re simply finding it harder to tell one TV from another these days. So the giants – Samsung, LG, Sony and Panasonic – have eased off hyping the products up for the time being.
Alexa is spreading everywhere