7No­body’s

Irish Independent - Business Week - - BUSINESSWEEK -

not be flown at Na­tional Mon­u­ment Sites such as cas­tles, abbeys and ne­olithic sites around the coun­try.

shout­ing about wear­ables

any­more Two years ago, you couldn’t move at a big con­ven­tion like IFA with­out en­coun­ter­ing some sort of ‘wear­able’.

There were watches, rings, bracelets and no end to ‘smart’ clothes (even socks). No­ti­fi­ca­tions, pay­ments and voice con­trol were to be the big rea­sons that we would don mini-in­ter­net jew­ellery.

But the ini­tial hype wave has died a death. In­stead of email, it turns out that pun­ters mainly want their watches for fit­ness.

This has re­sulted in the march of smart­watch man­u­fac­tur­ers slow­ing to a shuf­fle. Even gi­ant com­pa­nies like LG and Huawei are thin­ning out (or stop­ping al­to­gether) their smart­watch ranges. Sam­sung, which was sup­posed to be big­gest smart­watch com­peti­tor to Ap­ple, has re-fo­cused its ef­forts al­most to­tally on fit­ness.

“The prob­lem that’s af­flicted smart­watches over the last few years is that they’re more about tech­nol­ogy look­ing for a prob­lem to

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