Seaweed food brand en­ters UK

Irish Independent - Business Week - - Front Page -

THIS is Seaweed, an or­ganic food brand that aims to en­cour­age con­sumers to en­gage with sea­weeds, has an­nounced its ex­pan­sion into the UK mar­ket.

The com­pany, which en­tered the No­vaUCD hub for new ven­tures and en­trepreneurs at UCD in May, will sell its range of seaweed flakes in Sel­fridges.

“I am very proud to see This is Seaweed prod­ucts stocked on the shelves of one of the world’s most pres­ti­gious stores,” said founder Paul O’Con­nor.

“Qual­ity has al­ways been at the fore­front of what we stand for so it is fit­ting that a store such as Sel­fridges, which de­mands the high­est qual­ity, is happy to pro­vide our prod­ucts for their cus­tomers.”

Es­tab­lished in by ma­rine bi­ol­o­gist Mr O’Con­nor in 2015, the com­pany has re­ceived sup­port from both Bord Bia and En­ter­prise Ire­land.

This is Seaweed is cur­rently seek­ing to raise €1.5m to de­velop new prod­ucts and as­sist in ex­pand­ing its mar­ket reach fur­ther within the UK and across Europe.

Over the next two years it hopes to cre­ate up to 10 jobs as part of its ex­pan­sion. Its prod­ucts are cur­rently on sale on­line and in more than 20 stores across Ire­land and The United Arab Emi­rates.

Mean­while No­vaUCD pro­vides pur­pose-built in­cu­ba­tion fa­cil­i­ties for new ven­tures and en­trepreneurs along­side a busi­ness sup­port pro­gramme for its client com­pa­nies.

More than 35 com­pa­nies are cur­rently clients of No­vaUCD.

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