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Irish Independent - Business Week - - Technology -

Re­mem­ber Nokia? The com­pany that used to hold a stag­ger­ing 80pc mar­ket share in Ire­land just 10 years ago is back with a bang. It is tar­get­ing the ‘value’ end of the mar­ket and it’s very hard to see any­one do­ing it bet­ter right now.

While its ‘7 Plus’ hand­set is prob­a­bly the best over­all large-screen phone you can get for un­der €400 at the mo­ment, the just­launched 3.1 model is a pretty in­cred­i­ble deal for the money.

The 5.2-inch hand­set looks and feels like a smart­phone two or three times the price, with many of the fea­tures that would have been con­sid­ered pre­mium a few years ago.

The de­sign is a high point, with a smooth metal­lic frame around the sides and a glass dis­play that curves gen­tly at the sides.

It cuts costs by omit­ting things like a fin­ger­print sen­sor but keeps the beloved head­phone jack.

It has a rea­son­able 13-megapixel rear cam­era and a de­cent 3,000mAH bat­tery.

Like many of Nokia’s An­droid phones, it uses An­droid One, which es­chews most of the ‘skins’ that man­u­fac­tur­ers usu­ally try to over­lay on An­droid phones and that mostly just get in the way.

The pro­ces­sor and Ram mem­ory (2GB) in this de­vice are ba­sic, so if you’re de­pend­ing on the phone to cut through tasks in rapid suc­ces­sion, you might no­tice that it’s a bit slow from time to time. Ca­sual users won’t see this, though. In­stead, what they’ll no­tice is a hand­set with ex­cel­lent build qual­ity that per­forms well over­all.

This is prob­a­bly one of the last new phones we’ll see re­leased with the old mi­cro USB power con­nec­tion (in­stead of the newer USB-C one). The up­side to that is that mi­cro USB ca­bles are plen­ti­ful and cheap.

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