PETA offers $1m for in-vitro meat
A $1m (€700,000) reward is being offered to the first scientist in the world to produce edible meat in the laboratory.
Animal rights organisation People for the Ethical Treatment of Animals (PETA) is offering the money to the first scientist to create the first invitro chicken meat and sell it to the public by June 30, 2012.
In-vitro meat production uses animal stem cells that would be placed in a medium to grow and reproduce. The result would mimic flesh and could be cooked and eaten, claims PETA.
The competition is part of PETA's ongoing campaign against the slaughter of animals for human consumption.
To qualify for the reward, contestants must produce an in-vitro chicken-meat product that has a taste and texture indistinguishable from real chicken for non-meat-eaters and meat-eaters alike. In addition, they must manufacture the approved product in large enough quantities to be sold commercially.
Judging of taste and texture will be performed by 10 PETA judges, who will sample the chicken using PETA's fried ‘chicken’ recipe. The meat must get a score of 80 or more when evaluated to win the prize.
Progress towards in-vitro meat is under way worldwide but has not yet reached the stage where it has been released for public consumption.