IOFGA endorses SuperValu’s organic producers initiative
SUPERVALU has announced that its local organic project for fruit and vegetable producers has been endorsed by the Irish Organic Farmers and Growers Association (IOFGA).
The project was initiated to develop long-term stable partnerships between local organic growers and retailers.
IOFGA has pledged its full support to the project and it is hoped that as a result of the programme more local organic produce will reach supermarket shelves in the season ahead.
According to SuperValu, the Local Organic initiative is a partnership between the store and the local growers.
The organic grower supplies his or her local SuperValu store directly and works with the store on a weekly basis to input into the range, price and merchandising of its product in store. These growers are supported by the SuperValu team with complementary sales and retail advice and training.
Speaking about the partnership, Grace Maher, IOFGA development officer, said the organisation was delighted with the programme.
“IOFGA is delighted to endorse the local organic programme currently being rolled out nationwide by SuperValu. It is a great opportunity for organic growers to get their high quality produce into their local store,” she said.
“The benefits for both growers and customers are clear and it also means that more local seasonal organic produce is being sold around the country in SuperValu stores,” she added.
Martin Kelleher of SuperValu said the initiative was a demonstration of the company's commitment to local growers. “We continue to invest and support Irish producers as much as possible, therefore working with local organic growers provides us with an opportunity to offer our consumers even more Irish produce on our shelves,” Mr Kelleher said.
“We are delighted to have our project endorsed by IOFGA as it is a testament to the benefits for both growers and customers alike.
“Recent research has shown that consumers want more Irish produce and want to support local in this difficult economic period.
“By working with local organic growers we can fulfil these consumer requirements and help build and sustain vibrant local communities.”
There are currently 15 growers who are participating in the programme and are partnered with their local SuperValu stores.