IOFGA en­dorses Su­per­Valu’s or­ganic pro­duc­ers ini­tia­tive

Irish Independent - Farming - - Front Page -

SU­PER­VALU has an­nounced that its lo­cal or­ganic pro­ject for fruit and veg­etable pro­duc­ers has been en­dorsed by the Ir­ish Or­ganic Farm­ers and Grow­ers As­so­ci­a­tion (IOFGA).

The pro­ject was ini­ti­ated to de­velop long-term sta­ble part­ner­ships be­tween lo­cal or­ganic grow­ers and re­tail­ers.

IOFGA has pledged its full sup­port to the pro­ject and it is hoped that as a re­sult of the pro­gramme more lo­cal or­ganic pro­duce will reach su­per­mar­ket shelves in the sea­son ahead.

Ac­cord­ing to Su­per­Valu, the Lo­cal Or­ganic ini­tia­tive is a part­ner­ship be­tween the store and the lo­cal grow­ers.

The or­ganic grower sup­plies his or her lo­cal Su­per­Valu store di­rectly and works with the store on a weekly ba­sis to in­put into the range, price and mer­chan­dis­ing of its prod­uct in store. These grow­ers are sup­ported by the Su­per­Valu team with com­ple­men­tary sales and re­tail ad­vice and train­ing.

Speak­ing about the part­ner­ship, Grace Ma­her, IOFGA de­vel­op­ment of­fi­cer, said the or­gan­i­sa­tion was de­lighted with the pro­gramme.

“IOFGA is de­lighted to en­dorse the lo­cal or­ganic pro­gramme cur­rently be­ing rolled out na­tion­wide by Su­per­Valu. It is a great op­por­tu­nity for or­ganic grow­ers to get their high qual­ity pro­duce into their lo­cal store,” she said.

“The ben­e­fits for both grow­ers and cus­tomers are clear and it also means that more lo­cal sea­sonal or­ganic pro­duce is be­ing sold around the coun­try in Su­per­Valu stores,” she added.

Martin Kelle­her of Su­per­Valu said the ini­tia­tive was a demon­stra­tion of the com­pany's com­mit­ment to lo­cal grow­ers. “We con­tinue to in­vest and sup­port Ir­ish pro­duc­ers as much as pos­si­ble, there­fore work­ing with lo­cal or­ganic grow­ers pro­vides us with an op­por­tu­nity to of­fer our con­sumers even more Ir­ish pro­duce on our shelves,” Mr Kelle­her said.

“We are de­lighted to have our pro­ject en­dorsed by IOFGA as it is a tes­ta­ment to the ben­e­fits for both grow­ers and cus­tomers alike.

“Re­cent re­search has shown that con­sumers want more Ir­ish pro­duce and want to sup­port lo­cal in this dif­fi­cult eco­nomic pe­riod.

“By work­ing with lo­cal or­ganic grow­ers we can ful­fil these con­sumer re­quire­ments and help build and sus­tain vi­brant lo­cal com­mu­ni­ties.”

There are cur­rently 15 grow­ers who are par­tic­i­pat­ing in the pro­gramme and are part­nered with their lo­cal Su­per­Valu stores.

Newspapers in English

Newspapers from Ireland

© PressReader. All rights reserved.