The success of brands like COS and Finery London has shown that the appetite for well-made, stylish clothes at reasonable prices is huge. Enter the latest label in the same vein, online store KITRI. Its modern classic items are not super cheap (dresses range from €110 to €170) but they’re not jaw-droppingly expensive either, considering their quality. And with five to seven new styles added every week but in limited numbers, a degree of exclusivity is ensured. Check out KITRI’s blouses and shirts, with detailing such as zip openings and fluted sleeves, elevating the workwear staples to something far more interesting.