Whingennials should lighten up
INEVER really got a handle on terms like Generation X and Y and as far as I could see these micro tribes, as identified by sociologists and marketers for useful branding purposes, were inter-changeable and, thereby, more or less meaningless.
Recently, a new one popped up, according to Professor Dan Woodman of Melbourne University.
He’s labelled them Xennials. They are the 30 and 40-somethings still spending their time and money on the same things they did in their 20s.
Well, why not, they argue, we’ll never be able to buy a house anyway. I get that. But I rather call them Whingennials, because that’s all they ever seem to do.
You’d swear that getting on the property ladder in the 1970s and 1980s was like ordering up a takeaway.
But you had to save heaps then too and face interrogation by the grumpy Uriah Heep in your friendly building society.
Nor was there a Bank of Mum and Dad. Worse than that, interest rates were orbiting Venus and inflation was giving the Weimar Republic a run for its money. So lighten up. Anyway, who’s going to inherit all those houses they can’t afford right now? The very same Whingennials, of course.