€1.4m whisk taker

Bake Off Stacey’s firm in the red

Irish Sunday Mirror - - NEWS - BY HALINA WATTS Show­biz Ed­i­tor

Bake Off judge Paul Hol­ly­wood has clicked with Prue Leith, his new TV side­kick was one of the found­ing direc­tors of ASOS and in 2012 he and two col­leagues sold their shares for an as­ton­ish­ing €57mil­lion, 12 years after its launch.

A source said of Kidly: “The com­pany has faced mas­sive losses but James con­tin­ues to put money into the com­pany. He is ded­i­cated to it.”


Ear­lier this year James told how he loves in­ter­net re­tail. He said: “It’s all I’ve ever done – so I’m do­ing my hobby, which makes me very lucky.

“I also like it when other peo­ple are happy. A happy team and hear­ing from our Kidly par­ents and cus­tomers al­ways makes me feel warm and fuzzy.”

James and Stacey live in Radlett, Mary and Prue, 1974 Herts, with their three sons aged 11, eight and four.

Stacey has told how her gran Phyl­lis gave her a taste for bak­ing by help­ing her make bread and but­ter pud­ding when she was a girl.

Last Tues­day Stacey won first place in Bake Off ’s tech­ni­cal section for her cran­berry and cin­na­mon tea cakes.

And she was chuffed Stacey’s firm owes for­tune For­mer Bake Off star Mary to re­ceive praise from both judges. Prue Leith said: “It’s a good tea­cake.” And Paul Hol­ly­wood agreed it was “de­cent”. Af­ter­wards Stacey punched the air and said: “First in the tech­ni­cal on bread week. That is mas­sive!” But she failed to im­press the judges with her show­stop­per chal­lenge. And that meant Rus­sian-born Ju­lia Ch­ernogorova was crowned star baker – after Steven Carter­bai­ley won the first two weeks. The Sun­day Mir­ror ap­proached Kidly for a com­ment but had re­ceived no re­sponse when we went to press. halina.watts@ trin­i­tymir­ror. com



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