English wine? It’s Markup Pierre White

Irish Sunday Mirror - - NEWS - BY AMY SHARPE

MARCO Pierre White is sell­ing din­ers English wine de­spite say­ing only a “to­tal numpty” would buy it.

The celebrity chef branded it “over­priced and not very good”, but that hasn’t stopped him charg­ing €50 a bot­tle for Cor­nish­made Bac­chus Dry at his Wheeler’s Oys­ter Bar & Grill in Lon­don.

And he’s charg­ing al­most three times the €17 it goes for in Waitrose. Six bot­tles bought di­rectly from the vine­yard would cost Pierre White €85, so his hefty mark up makes his profit per case around €215.

Bob Lindo, founder of Camel Val­ley Vine­yards, who sup­plied the wine, tweeted a photo of the menu and wrote: “It gives me great plea­sure to wel­come Marco Pierre White to the numpty club”.

At his re­cent Ply­mouth restau­rant open­ing White, 55, said: “The French make the best wine. The English just play at it. Why buy it un­less you are a to­tal numpty?”

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