Cham­ber want na­tional ‘Shop Lo­cal’ sup­port

Mid Louth Independent - - NEWS -

DROGHEDA and District Cham­ber of Com­merce pre­sented Taoiseach Leo Varad­kar with a pro­posal for a pre-Christ­mas na­tional ad­ver­tis­ing and pro­mo­tional cam­paign en­cour­ag­ing con­sumers to “Shop Lo­cal” to pro­tect lo­cal jobs and ser­vices, with a par­tic­u­lar fo­cus on the bor­der re­gion.

With the Bud­get this week, Paddy Cal­laghan, Drogheda Cham­ber Pres­i­dent, said now was the time to act.

‘In the past, when Ster­ling weak­ened dra­mat­i­cally, busi­nesses – es­pe­cially those in close prox­im­ity to the bor­der in towns like Drogheda – suf­fered badly due to a sig­nif­i­cant dis­tor­tion in the bal­ance of cross-bor­der shop­ping. BREXIT has al­ready im­pacted, as cross-bor­der shop­ping could be as high as €500 mil­lion.”

Drogheda Cham­ber’s pro­posal re­volves around an ad­ver­tis­ing cam­paign with the slo­gan “Shop Lo­cal – Pro­tect Lo­cal Jobs and Ser­vices,” to be run in both na­tional and bor­der re­gion print and elec­tronic me­dia. It aims to re­mind con­sumers that by shop­ping lo­cally in their area, they are pro­tect­ing re­tail and other jobs there, while the tax rev­enue on their pur­chases goes to­wards the pro­vi­sion of key State ser­vices such as hous­ing, health­care and ed­u­ca­tion. Drogheda Cham­ber are also sug­gest­ing that Govern­ment sup­port lo­cal shop­ping pro­mo­tional events such as the Bo­nanza Fes­ti­val which has been held in Drogheda in the past.

“In propos­ing this cam­paign, we are also mind­ful that in re­cent years, an added threat to re­tail busi­nesses in Ire­land and tax rev­enue is the ex­tent of on-line pur­chases that are made out­side the coun­try.

On-line shop­ping has grown ex­po­nen­tially and many Ir­ish busi­nesses have yet to adapt.

He sug­gested that the ‘Shop Lo­cal’ pro­posal should roll out from mid to late Oc­to­ber right up to Christ­mas Eve, tak­ing in ‘Black Fri­day’ along the way.

‘It has the po­ten­tial to ben­e­fit busi­nesses and com­mu­ni­ties as far apart as Din­gle and Drogheda, and for the State, an in­vest­ment of €5 mil­lion has to be seen against po­ten­tial losses of tax rev­enues in ex­cess of €150 mil­lion” con­cluded the Cham­ber chief.

Taoiseach Leo Varad­kar meet­ing Cham­ber reps and guests.

Newspapers in English

Newspapers from Ireland

© PressReader. All rights reserved.