Chamber want national ‘Shop Local’ support
DROGHEDA and District Chamber of Commerce presented Taoiseach Leo Varadkar with a proposal for a pre-Christmas national advertising and promotional campaign encouraging consumers to “Shop Local” to protect local jobs and services, with a particular focus on the border region.
With the Budget this week, Paddy Callaghan, Drogheda Chamber President, said now was the time to act.
‘In the past, when Sterling weakened dramatically, businesses – especially those in close proximity to the border in towns like Drogheda – suffered badly due to a significant distortion in the balance of cross-border shopping. BREXIT has already impacted, as cross-border shopping could be as high as €500 million.”
Drogheda Chamber’s proposal revolves around an advertising campaign with the slogan “Shop Local – Protect Local Jobs and Services,” to be run in both national and border region print and electronic media. It aims to remind consumers that by shopping locally in their area, they are protecting retail and other jobs there, while the tax revenue on their purchases goes towards the provision of key State services such as housing, healthcare and education. Drogheda Chamber are also suggesting that Government support local shopping promotional events such as the Bonanza Festival which has been held in Drogheda in the past.
“In proposing this campaign, we are also mindful that in recent years, an added threat to retail businesses in Ireland and tax revenue is the extent of on-line purchases that are made outside the country.
On-line shopping has grown exponentially and many Irish businesses have yet to adapt.
He suggested that the ‘Shop Local’ proposal should roll out from mid to late October right up to Christmas Eve, taking in ‘Black Friday’ along the way.
‘It has the potential to benefit businesses and communities as far apart as Dingle and Drogheda, and for the State, an investment of €5 million has to be seen against potential losses of tax revenues in excess of €150 million” concluded the Chamber chief.
Taoiseach Leo Varadkar meeting Chamber reps and guests.