SuperValu backs growers
SUPERVALU stores in Wexford, Enniscorthy, Gorey, Bunclody and New Ross have agreed to put financial supports in place for a number of existing growers of vegetable crops in light of the negative impact by the recent heatwave on the farming community.
The move comes on foot of discussions between the IFA and SuperValu.
Growers of broccoli, cabbages, cauliflower, celery, lettuce, kale, parsnips, leeks, carrots, scallions and swedes will be benefit from the scheme, with all costs covered by SuperValu.
The commitment has been put in place due to SuperValu’s ongoing loyalty to Irish suppliers and as the leading supporter of the Irish vegetable growing sector. SuperValu makes a point of sourcing from Irish suppliers whenever possible and supports over 1,800 Irish companies, more than any other grocery retailer in the country.
SuperValu Managing D irector, Martin Kelleher, said: ‘We are very mindful of the recent heatwave and the enormous impact that it has had on the Irish farming community and potential threat to supply of Irish vegetables for consumers.
‘When shoppers come to SuperValu, they are looking for the best in Irish food, so it’s vital for us to ensure that we have top quality produce available.
‘Given our status as the number one supporter of the Irish agrifood industry, we recognise we have a responsibility to our suppliers. Following discussions with the IFA, we have agreed to step in and put financial supports in place for our growers of key crops which will help to offset the toll on the Irish farming community.’ A Wexford food producer has been awarded a top award at the prestigious International Great Taste Awards.
D unnes Stores Simply Better Handmade Smoked Trout Pate which is created by Zanna Cookhouse in Carne using trout from Goatsbridge Trout Farm in Co Kilkenny for the Simply Better Collection scooped a three star award at a ceremony last week recognising top quality Irish produce.
All 3-star winning products, including the Simply Better Handmade Irish Smoked Trout Pâté, will be put forward for the much sought after Great Taste Golden Fork Awards which will be announced in September.
Speaking about their win, Owen Mullins from Zanna Cookhouse said: ‘ To be recognised with such a prestigious Great Taste Award is a dream come true, and something that would not have been possible for a small producer like ourselves without the support of the Simply Better team.
‘We are proud to collaborate with people who are as passionate about quality Irish food as we are. The collaboration has opened up so many doors for us, allowing our business to grow and has given us the opportunity to share our quality products with customers across Ireland. It has also given us the opportunity to bring new products to market seamlessly, working with other great Irish food producers like Goatsbridge Trout Farm.’
D iarmuid Murphy, Simply Better Brand Manager, said, ‘We are delighted to work with Owen, Lorna and D avid Mullins of Zanna Cookhouse to source our Simply Better Handmade Irish Smoked Trout Pâté, and we are thrilled for this fantastic product to be recognised with 3 Stars. The pâté is made using Irish smoked trout farmed in Goatsbridge Trout Farm in Co. Kilkenny.’
Owen Mullins from Zanna Cookhouse with Nevin Maguire at a special summer themed cookery demo at Dunnes Stores, Gorey Shopping Centre.
Simply Better Handmade Smoked Trout Pate which is created by Zanna Cookhouse in Carne.