Su­per­Valu backs grow­ers

New Ross Standard - - NEWS -

SU­PER­VALU stores in Wex­ford, En­nis­cor­thy, Gorey, Bun­clody and New Ross have agreed to put fi­nan­cial sup­ports in place for a num­ber of ex­ist­ing grow­ers of veg­etable crops in light of the neg­a­tive im­pact by the re­cent heat­wave on the farm­ing com­mu­nity.

The move comes on foot of dis­cus­sions be­tween the IFA and Su­per­Valu.

Grow­ers of broc­coli, cab­bages, cau­li­flower, cel­ery, let­tuce, kale, parsnips, leeks, car­rots, scal­lions and swedes will be ben­e­fit from the scheme, with all costs cov­ered by Su­per­Valu.

The com­mit­ment has been put in place due to Su­per­Valu’s on­go­ing loy­alty to Ir­ish sup­pli­ers and as the lead­ing sup­porter of the Ir­ish veg­etable grow­ing sec­tor. Su­per­Valu makes a point of sourc­ing from Ir­ish sup­pli­ers when­ever pos­si­ble and sup­ports over 1,800 Ir­ish com­pa­nies, more than any other gro­cery re­tailer in the coun­try.

Su­per­Valu Manag­ing D irec­tor, Martin Kelle­her, said: ‘We are very mind­ful of the re­cent heat­wave and the enor­mous im­pact that it has had on the Ir­ish farm­ing com­mu­nity and po­ten­tial threat to sup­ply of Ir­ish veg­eta­bles for con­sumers.

‘When shop­pers come to Su­per­Valu, they are look­ing for the best in Ir­ish food, so it’s vi­tal for us to en­sure that we have top qual­ity pro­duce avail­able.

‘Given our sta­tus as the num­ber one sup­porter of the Ir­ish agri­food in­dus­try, we recog­nise we have a re­spon­si­bil­ity to our sup­pli­ers. Fol­low­ing dis­cus­sions with the IFA, we have agreed to step in and put fi­nan­cial sup­ports in place for our grow­ers of key crops which will help to off­set the toll on the Ir­ish farm­ing com­mu­nity.’ A Wex­ford food pro­ducer has been awarded a top award at the pres­ti­gious In­ter­na­tional Great Taste Awards.

D unnes Stores Sim­ply Bet­ter Hand­made Smoked Trout Pate which is cre­ated by Zanna Cook­house in Carne us­ing trout from Goats­bridge Trout Farm in Co Kilkenny for the Sim­ply Bet­ter Col­lec­tion scooped a three star award at a cer­e­mony last week recog­nis­ing top qual­ity Ir­ish pro­duce.

All 3-star win­ning prod­ucts, in­clud­ing the Sim­ply Bet­ter Hand­made Ir­ish Smoked Trout Pâté, will be put for­ward for the much sought af­ter Great Taste Golden Fork Awards which will be an­nounced in Septem­ber.

Speak­ing about their win, Owen Mullins from Zanna Cook­house said: ‘ To be recog­nised with such a pres­ti­gious Great Taste Award is a dream come true, and some­thing that would not have been pos­si­ble for a small pro­ducer like our­selves with­out the sup­port of the Sim­ply Bet­ter team.

‘We are proud to col­lab­o­rate with peo­ple who are as pas­sion­ate about qual­ity Ir­ish food as we are. The col­lab­o­ra­tion has opened up so many doors for us, al­low­ing our busi­ness to grow and has given us the op­por­tu­nity to share our qual­ity prod­ucts with cus­tomers across Ire­land. It has also given us the op­por­tu­nity to bring new prod­ucts to mar­ket seam­lessly, work­ing with other great Ir­ish food pro­duc­ers like Goats­bridge Trout Farm.’

D iar­muid Mur­phy, Sim­ply Bet­ter Brand Man­ager, said, ‘We are de­lighted to work with Owen, Lorna and D avid Mullins of Zanna Cook­house to source our Sim­ply Bet­ter Hand­made Ir­ish Smoked Trout Pâté, and we are thrilled for this fan­tas­tic prod­uct to be recog­nised with 3 Stars. The pâté is made us­ing Ir­ish smoked trout farmed in Goats­bridge Trout Farm in Co. Kilkenny.’

Owen Mullins from Zanna Cook­house with Nevin Maguire at a spe­cial sum­mer themed cook­ery demo at Dunnes Stores, Gorey Shop­ping Cen­tre.

Sim­ply Bet­ter Hand­made Smoked Trout Pate which is cre­ated by Zanna Cook­house in Carne.

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