Tommy Hilfiger has announced model Hailey Baldwin and model and activist Winnie Harlow as the new global brand ambassadors for Tommy Hilfiger women’s collection for autumn 2018. As part of the campaign, which celebrates icons of tomorrow in the worlds of fashion, art, music and entertainment, they will be the faces of the new Tommy Icons capsule collection for women.
“As two of the most sought-after models in the world, Hailey Baldwin and Winnie Harlow are becoming the icons of tomorrow, captivating their audiences with their powerful drive and inner fire,” said Tommy Hilfiger. “They are leading the way for the next generation of Tommy women, approaching everything with confidence and optimism. These shared qualities and values are why I’m excited to welcome them into our family.” The Tommy Icons capsule collection celebrates Tommy Hilfiger’s most iconic styles, putting an elevated twist on classics for the modern Tommy Girl. Familiar wardrobe staples, including the Oxford shirt, parka and puffer jacket, are re-imagined in oversized silhouettes, pleated constructions, luxe fabrics, contrast colour-block stripes and a warm navy, burgundy and gold palette. The collection revisits the brand’s rich archive, featuring the signature “stretch” flag logo across the collection, which has been updated in a minimalistic gold design.