MICHAEL’S AD­VICE

Sunday Independent (Ireland) - Business & Appointments - - FRONT PAGE -

Hav­ing a prod­uct or service that is unique or spe­cialised can be an ad­van­tage. Cus­tomers will pay more for spe­cial­ist prod­ucts and ser­vices where th­ese are key to their own op­er­a­tional suc­cess. Hav­ing a spe­cialised prod­uct or service of­fer­ing also makes it harder for com­peti­tors to copy what you do. Start­ing and run­ning a busi­ness does not come easy. It is a case of con­stantly be­liev­ing in your­self and work­ing re­ally hard. You have to con­tin­u­ously talk to your cus­tomers, keep ahead of your com­peti­tors and keep up with chang­ing trends in the mar­ket. In the world of busi­ness, there is sim­ply no re­ward with­out ef­fort. To grow and ex­pand any busi­ness, you need to hire re­ally good staff. Look for those with ex­per­tise in key func­tional ar­eas and where pos­si­ble, strong sec­toral ex­pe­ri­ence. No one per­son can scale a busi­ness. It re­quires a full team ef­fort.

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