New WAN-IFRA cam­paign will fo­cus on news in­dus­try’s vi­tal­ity

Sunday Independent (Ireland) - Business & Appointments - - FRONT PAGE - Sa­man­tha Mc­caugh­ren

WAN-IFRA has launched a global cam­paign to un­der­line the vi­tal­ity of the news in­dus­try.

The IFRA World Pub­lish­ing Expo and DCX Dig­i­tal Con­tent Expo are start­ing a world­wide cam­paign for com­mer­cially-suc­cess­ful pub­lish­ing.

The cam­paign in­cludes a num­ber of prom­i­nent part­ners such as The New York Times (USA), Süd­deutsche Zeitung (Ger­many), The Hindu (In­dia), In­de­pen­dent News & Me­dia (Ire­land), and Le Fi­garo (France).

On the oc­ca­sion of the IFRA World Pub­lish­ing Expo and DCX Dig­i­tal Con­tent Expo from 10 to 12 Oc­to­ber 2017 in Ber­lin, lead­ing news brands around the world join the World As­so­ci­a­tion of News­pa­pers and News Me­dia (WAN-IFRA) and the expo or­gan­iser for the launch the global cam­paign “Make Pub­lish­ing Suc­cess­ful”.

Part­ners in­volved in the cam­paign be­lieve that democ­racy thrives when peo­ple are in­formed by a sus­tain­able, in­no­va­tive, and in­de­pen­dent news me­dia ecosys­tem.

The ini­tia­tive un­der­lines the vi­tal­ity of the news in­dus­try. To se­cure its vi­tal role in to­day’s so­ci­ety, a free press busi­ness must con­tinue to pros­per in the long-term, sup­ported by a re­li­able flood of new tech­nolo­gies, prod­ucts and busi­ness mod­els.

“In times of rapid changes, peo­ple rely on in­for­ma­tion they can trust and that helps them un­der­stand what’s hap­pen­ing in the world. De­spite con­sid­er­able pes­simism about the fu­ture of jour­nal­ism, we have the op­por­tu­nity to cre­ate our fu­ture,” said Michael Golden, vice-chair­man of The New York Times Com­pany.

The new pres­i­dent of WAN-IFRA pro­motes the need to fa­cil­i­tate in­no­va­tive plat­forms to help pub­lish­ers meet the ever-chang­ing de­mands of their consumers.

Michael Golden, vice-chair­man of The New York Times Com­pany

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