MARKETING & MEDIA
just about to launch a brand new website with a beautiful new design and a particular emphasis on the mobile user experience. We are very focused on innovation and new product development which help drive growth. This year saw the launch of Butlers mini bars – a range of six individually wrapped bars based on some of Butlers’ most popular recipes. These were launched at a trade fair in Singapore and have been well received in airports such as Dublin, Dubai and Heathrow and are now available in all Butlers Chocolate Cafes. This October we have launched a collaboration with the Shed Distillery in Leitrim with a collection of Drumshanbo Gunpowder Irish gin-flavoured truffles and chocolate bars. These will be launched at the Loop in Dublin Airport in time for Christmas.