MAR­KET­ING & ME­DIA

Sunday Independent (Ireland) - Business & Appointments - - FRONT PAGE -

just about to launch a brand new web­site with a beau­ti­ful new de­sign and a par­tic­u­lar em­pha­sis on the mo­bile user ex­pe­ri­ence. We are very fo­cused on in­no­va­tion and new prod­uct de­vel­op­ment which help drive growth. This year saw the launch of But­lers mini bars – a range of six in­di­vid­u­ally wrapped bars based on some of But­lers’ most pop­u­lar recipes. These were launched at a trade fair in Sin­ga­pore and have been well re­ceived in air­ports such as Dublin, Dubai and Heathrow and are now avail­able in all But­lers Choco­late Cafes. This Oc­to­ber we have launched a col­lab­o­ra­tion with the Shed Dis­tillery in Leitrim with a col­lec­tion of Drumshanbo Gun­pow­der Ir­ish gin-flavoured truf­fles and choco­late bars. These will be launched at the Loop in Dublin Air­port in time for Christ­mas.

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