a wide range of categories and advertisers. According to Nielsen, the total advertising spend by Government departments, State agencies, local authorities and other organisations that all fall within the State’s wider remit amounted to €51.95m between October 2016 and the end of August 2017.
It should be pointed out, however, that this figure comes with some caveats. Even allowing for in-built discounts off media rate-cards, this figure may be slightly over-stated as it does not reflect special deals or other discounts that may have been agreed. But the flipside to this is the fact that the amount spent on digital advertising during this period, €3.84m, is considerably understated as it does not include any advertising that was spent with the likes of Google or