takes inspiration every single day from nature’s changing colours, the seasons, shapes and pictures. With an emphasis on classic contemporary, her style icons include Audrey Hepburn and Olivia Palermo. CHANGE TIPS Finding the right customers at the right time can be like searching for a needle in a haystack. There was a time when a retailer’s success was all about location. I’m afraid that’s not enough anymore. It’s not just online shopping that has changed everything. There are also more bricks and mortar stores than ever before.
Great businesses don’t just wait for customers to come to them. That’s far too reactive and unpredictable. Even Selfridges with its prime location on Oxford Street in London, makes proactive contact with existing and prospective customers. There is a cost either in monetary terms or perhaps just time, effort and energy. So maximize your investment.
In consultation with Jeff Sheridan, MD of