ALAN O’NEILL

Sunday Independent (Ireland) - Business & Appointments - - FRONT PAGE -

takes in­spi­ra­tion ev­ery sin­gle day from na­ture’s chang­ing colours, the sea­sons, shapes and pic­tures. With an em­pha­sis on clas­sic con­tem­po­rary, her style icons in­clude Au­drey Hep­burn and Olivia Palermo. CHANGE TIPS Find­ing the right cus­tomers at the right time can be like search­ing for a nee­dle in a haystack. There was a time when a re­tailer’s suc­cess was all about lo­ca­tion. I’m afraid that’s not enough any­more. It’s not just on­line shop­ping that has changed ev­ery­thing. There are also more bricks and mor­tar stores than ever be­fore.

Great busi­nesses don’t just wait for cus­tomers to come to them. That’s far too re­ac­tive and un­pre­dictable. Even Sel­fridges with its prime lo­ca­tion on Ox­ford Street in Lon­don, makes proac­tive con­tact with ex­ist­ing and prospec­tive cus­tomers. There is a cost ei­ther in mone­tary terms or per­haps just time, ef­fort and en­ergy. So max­i­mize your in­vest­ment.

In con­sul­ta­tion with Jeff Sheridan, MD of

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