It’s back to the fu­ture for Ding as Ro­den re­turns to hot seat to drive ex­pan­sion

Sunday Independent (Ireland) - Business & Appointments - - FRONT PAGE - Fearghal O’con­nor

PHONE credit com­pany Ding has gone back to the fu­ture to find a new chief ex­ec­u­tive, with founder Mark Ro­den de­cid­ing to aban­don a global ex­ec­u­tive search process and step back into the role on a per­ma­nent ba­sis him­self.

Ro­den has launched a strate­gic ex­am­i­na­tion of the busi­ness, bring­ing in a num­ber of in­ter­na­tional man­age­ment con­sul­tants to bol­ster his top team at the Balls­bridge-head- quar­tered com­pany, he said in an in­ter­view with the Sun­day In­de­pen­dent.

The new strate­gic di­rec­tion for the firm, which sells €500m worth of phone credit glob­ally, will see it po­ten­tially add new pay­ment and data an­a­lyt­ics prod­ucts, said Ro­den who pre­vi­ously co-founded Esat and Easy­cash.

It is likely to also see it raise even more fund­ing in the com­ing months than it pre­vi­ously in­di­cated — pos­si­bly more than €50m, he said.

Cus­tomers in 140 coun­tries use Ding to buy credit for friends or fam­ily on av­er­age ev­ery three sec­onds. Its two biggest mar­kets are the US to Cen­tral Amer­ica and the Ara­bian Gulf coun­tries to Asia.

Ro­den, Ding’s ma­jor­ity share­holder, stepped away from the CEO role in 2017.

“Over the last two months I re­alised I re­ally en­joy this — so why would I bring in some­one else who needs to get up to speed on the busi­ness?

“Work­ing with the se­nior team here to­day I know now what we need to do, so let’s just pull the trig­ger on that.

“We are go­ing to in­crease our scale and in­vest much more in Ding be­com­ing much big­ger in cer­tain parts of the world. We can’t be ev­ery­where. We can reach tens of mil­lions of peo­ple, but only if we pick our coun­tries and are very strate­gic about it. We are in that process at the mo­ment of de­cid­ing where we are go­ing to be re­ally sig­nif­i­cant.”

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