Freshly Chopped bags €2.5m deal to sell over one mil­lion sal­ads in super­mar­kets

Sunday Independent (Ireland) - Business & Appointments - - FRONT PAGE - Michael Cog­ley

HEALTHY fast-food chain Freshly Chopped has struck a €2.5m deal to sup­ply pack­aged salad leaves to the coun­try’s lead­ing super­mar­kets.

The com­pany will sell a range of four dif­fer­ent bags ex­clu­sively in Dunnes Stores this month be­fore en­ter­ing other re­tail­ers in the new year. It is ex­pected that around a mil­lion salad bags will be sold within the first year.

It rep­re­sents a sig­nif­i­cant de­vel­op­ment in the com­pany’s strat­egy, which has up un­til now pre­dom­i­nantly fo­cused on open­ing stores.

Super­mar­kets will stock two mixed-leaf bags, in­clud­ing a mix of kale and spinach and an­other made up of rocket, baby red leaf, and mizuna. The other two will come com- plete with in­gre­di­ents and salad dress­ing.

Co-founder and chief ex­ec­u­tive Brian Lee said the move to super­mar­kets was the “next step” in bring­ing healthy eat­ing to as many peo­ple as pos­si­ble.

“Work­ing with our de­vel­op­ment team, we know that the range that we are launch­ing will make the per­fect salad base for DIY sal­ads on the go or to help you eat health­ier at work,” he said.

Chopped now has 54 stores, with Lee ex­pect­ing it to rise to 59 by the end of the year. The com­pany is also look­ing at open­ing lo­ca­tions in the UK and Cyprus.

When asked about the com­pany’s fu­ture, Lee said that “ev­ery­thing was on the ta­ble”. He also stated that he was open to the “right strate­gic part­ner” in­vest­ing in the busi­ness.

Freshly Chopped co-founder and chief ex­ec­u­tive Brian Lee said the move is the next step in spread­ing healthy eat­ing

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