Sunday Independent (Ireland) - Life - - BEAUTY -

It’s all very well hav­ing match­ing lips and tips, like I have in my photo, above, but glow­ing skin goes with ev­ery­thing! So, we need to get some­thing straight here. From talk­ing to lots of you ladies, I know that some of you think serums are merely a mar­ket­ing ploy by skin­care com­pa­nies to get cus­tomers to spend more money.

Read­ers, trust me; I’m not pren­nent le piss when I say you need to use a serum if you want to se­ri­ously im­prove your com­plex­ion.

OK, they are a bit more spendy than mois­turis­ers, but that’s be­cause you’re get­ting more con­cen­trated in­gre­di­ents and deeper-pen­e­trat­ing re­sults.

Serums con­tain more ac­tive in­gre­di­ents to com­bat wrin­kles/age/pig­men­ta­tion is­sues. So, ba­si­cally, if you have a prob­lem with your skin that you’d like to im­prove, then us­ing a serum def­i­nitely helps.

Now which one to go for? I’m a big fan of Tril­ogy’s Age Proof CoQ10 Booster Serum, €36.29, from health stores na­tion­wide, as it’s great for a new mum, like me. I like to buy Ir­ish, so Kin­vara’s Skin­care Rose­hip Face Serum, €28, see www.kin­varask­in­, is a great al­ter­na­tive. Ali Mac’s Face Serum, €41.95,­i­mac­skin­, is full of su­per-restora­tive in­gre­di­ents, such as rose­hip, jo­joba and avocado.

Vichy’s Idealia Life Serum, left, €34.50, is a unique com­bi­na­tion of LR2412+LHA mol­e­cules, which help to trans­form the ap­pear­ance of skin qual­ity af­fected by fa­tigue, stress, pol­lu­tion, cig­a­rette smoke or an un­bal­anced diet.

If I was rich, I’d use Sk­inCeu­ti­cals Phloretin CF Gel, €180, ev­ery day. Sk­inCeu­ti­cals took their award-win­ning CF Serum — which clin­i­cal stud­ies proved in­ter­rupted sev­eral chain re­ac­tions that can lead to wrin­kles and skin can­cer — and put it in gel form, so now it suits all skin types. For stock­ists, see­inceu­ti­

For women aged 60-plus, No7 Re­store & Re­new Day and Night Serums, both right, €33 each, tar­get the five key signs of age­ing. A lit­tle goes a long way. Once it has been ab­sorbed, ap­ply your mois­turiser with an SPF.

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