Sunday Independent (Ireland) - Life - - STYLE NOTEBOOK -

No­body does off-duty ca­sual like Pippa. A pal­ette of grey and pale brown worn with den­ims in­evitably looks put-to­gether, and high-heeled boots give the look that nec­es­sary dash of glam­our. A qual­ity tote for throw­ing every­thing into on a week­end day out is al­ways a worth­while buy, and throw­ing a large, pat­tered scarf over sim­ple ba­sics is the per­fect way to add in­ter­est.

MARK O’KE­EFFE Owner, di­rec­tor, Brown Sugar

From a very early age, I knew that a ca­reer in hair­dress­ing was what I wanted. I couldn’t imag­ine back then how far it could take me, but I al­ways as­pired to fol­low in my fa­ther’s foot­steps.

I’ve experienced many pinch-me mo­ments in my ca­reer: open­ing Brown Sugar, Sugar Cubed and Sugar Daddy; work­ing along­side great brands such as L’Oreal and Tigi; meet­ing some of the world’s best hair­dressers, such as An­thony Mas­colo; and win­ning count­less pres­ti­gious awards. But noth­ing com­pared to launch­ing The Sugar Cul­ture In­sti­tute in 2016. Open­ing our train­ing in­sti­tute al­lowed us to rev­o­lu­tionise the way hair­dressers are ed­u­cated in Ire­land. We al­low them to use a reg­u­lar work­ing day to ad­vance in their tech­niques by train­ing in a real-world sa­lon en­vi­ron­ment, ren­der­ing af­ter-hours or day-off train­ing un­nec­es­sary. Know­ing that we’ve made a real dif­fer­ence to the work­ing life of our trainees and given other hair­dressers a great plat­form to excel fur­ther is a won­der­ful feel­ing, one that I re­live daily when I walk into my head of­fice and see these in­di­vid­u­als in the op­po­site room be­com­ing that next-level hair­dresser.

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